PRODUCT CONCEPT INNOVATION
The Perfect Sneakers
Welcome to the future of sneaker design! The Perfect Sneakers is a groundbreaking initiative by Sensia, driven by the most comprehensive study on consumer preferences in the streetwear sneakers market.
The Sneakers France
Introducing the Sneakers France, a concept that seamlessly blends the best features identified in our study to create the ultimate sneakers to embody the French spirit in summer 24.
Features Include:
- Stunning Aesthetics: Inspired by the elegance of French fashion and the vibrant energy of Paris.
- Unmatched Comfort: Engineered for daily wear, with advanced cushioning and ergonomic design.
- Premium Materials: Made from eco-friendly, high-quality materials that ensure durability and sustainability.
- Bold Colors: Featuring the iconic blue, white, and red of the French flag, symbolizing unity and national pride.
Though this sneaker concept is not for sale, it showcases the potential of Sensia's AI-driven innovation and our commitment to transforming consumer insights into groundbreaking product designs.
The Sneakers Study
Our Sneakers Study is the most extensive research ever conducted on consumer preferences regarding streetwear sneakers.
By meticulously analyzing over 160,000 consumer reviews, on 95 of the most popular streetwear sneakers, we identified key trends, preferences, and pain points in the market.
This study offers invaluable insights for brands, designers, and marketers looking to create products that resonate with consumers.
"The Perfect Sneakers" has been presented at Cannes Lions 2024. Read the full story.