BEAUTY AND LUXURY STUDY
The ranking of the French women's and men's favorite perfumes
Sensia, a pioneer in the Voice of Consumer analysis through artificial intelligence, has explored over 10,000 reviews on leading e-commerce sites to capture the essence of national olfactory preferences.
This unique study, published in February 2024 and updated on August 27, 2024, goes beyond compiling reviews: it delves into the sensory and emotional world of perfumes, revealing trends, favorite ingredients, usage moments, and even the visual impact of the bottles. A true journey into the heart of consumer perceptions and emotions, guided by Sensia's advanced technology, offering a fresh perspective on the world of fragrances.
About this study
Sensia meticulously collected and analyzed over 10,000 consumer reviews on leading e-commerce sites, revealing the preferences of French men and women for the most popular masculine and feminine fragrances.
Methodology
For the ranking of the favorite perfumes of French men and women, the products were selected based on the Top 10 highest-rated perfumes, and over 10,000 reviews were analyzed on specialized e-commerce sites, collected on February 1, 2024 and updated on August 27, 2024.