Marketing and brand
Briefs and positioning built on evidence, not assumptions.
- Claims that earn trust
- Positioning against competitors
- Brand platforms and briefs
Make better market decisions with live consumer evidence.
Sensia turns reviews, social and retail conversations into decision-ready intelligence — on any segment, in minutes, with every answer traceable to source.
A 20-minute live session on your own market or question.
● Live · Claim Test
Trusted by brands, agencies and research firms
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- Cinquième Sens
“Sensia makes our pitches more convincing and our strategic decisions more confident.”
“Incredibly agile, highly granular. Far faster than traditional research and far deeper than market-listening tools.”
Who it's for
For the teams that launch, brief and advertise.
One evidence base for marketing, innovation and advertising, in brands and agencies.
Innovation
What to test before you invest in a concept, a formula or a pack.
- Unmet needs and ingredients
- Textures, formats and packaging
- Concepts worth testing
Advertising, for brands and agencies
What people actually say, before the brief and after the campaign.
- Audiences and targeting signals
- Creative hooks and social themes
- Post-campaign reads
A new model
A new way to work with consumer intelligence.
Not a static study. Not a dashboard. Evidence you can question on any segment, as it updates.
“Let's lead the serum launch with ‘clinically proven’. It sounds credible.”
A plausible idea, defended on gut feel.
“First-time buyers trust ‘visible in 7 days’ over clinical language. Lead with the timeframe, not the lab.”
“I don't trust ‘clinical’. Just show me it works in a week.”
Confirmed across 12,400 skincare signals · updated continuously
Signals, not star ratings
One review holds a texture, a moment, a doubt, a comparison. Sector-trained models extract each one.
Any cut, in minutes
Your brand against a competitor, one country, one skin type. No new fieldwork.
Answers that are decisions
Go, rework or drop on a claim. Audiences with the words that reach them.
A market that stays current
New signals come in continuously, so this week's answer reflects this week's market.
Proof
What teams have done with Sensia.
Real projects. Client names stay confidential; the questions, volumes and outputs are theirs.
One promise, two markets
Claim Test · Narrative Map · UK and France
- Consumer reviews18,000+
- Products analysed100+
- Markets2
- Analyses8
Verdict and confidence by market
| Claim | UK | France | Next step |
|---|---|---|---|
| The reformulation promise | REWORK90% | GO85% | Prove it with taste |
| Naturally balanced | REWORK84% | REWORK60% | Not their word |
| An everyday treat | GO76% | — | Enjoyment first |
“I felt like I'd had a real treat.”Consumer review · UK
Reformulation claims
The same promise earned a Go in France and a Rework in the UK, where consumers read it as a trade-off. “Balanced” was not their word in either market. Four teams worked from the same evidence.
The brief
Will consumers believe our reformulation claims, and read them the same way in every market?
One evidence base, four teams
- R&D
- Consumer Insights
- Sensory
- Marketing
Men's care claims, market by market
Claim Test · 3 claims · 3 markets
Verdict and confidence by market
| Claim | Australia | Brazil | Germany | Category |
|---|---|---|---|---|
| Long-lasting freshness & odor protection | GO85% | GO90% | GO85% | Expected |
| Pleasant, masculine scent | GO78% | GO85% | GO80% | Differentiator |
| Good value, accessible price | REWORK60% | GO80% | REWORK60% | Market-dependent |
“After a 12km run and an hour-long gym session, I smelt amazing and there wasn't any sweat to be found!”Consumer review · Australia
Men's care claims
Freshness is the price of entry: every brand claims it. Scent is what sets the brand apart, and value only leads in one market. The team knew where to invest, without a new study.
The brief
Do our claims still resonate with men, market by market? There is no previous study to start from.
Global Consumer Insights teamThe evidence
- 29,000+ consumer reviews
- 3 markets, read one by one
- 0 new survey
Who owns which territory
Narrative Map · Claim Test · UK, Spain, US
- Consumer reviews62,000+
- Products, incl. private labels270+
- Markets3
- Analyses7
Territory strength by brand · UK
| Territory | The brand | Rival A | Rival B | Rival C | Status |
|---|---|---|---|---|---|
| Healthier, no sacrifice | Crowded | ||||
| Real fruit, real taste | Entry ticket | ||||
| No artificial finish | Open | ||||
| Everyday functional benefit | Ownable |
How the work moved
UK · 3 ranges
→
Spain
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US · 3 ranges
→
Territory map
→
Claim verdicts
Better-for-you positioning
Every brand promised “healthier, without sacrifice”. Consumers judged it on texture and on the finish. The team found the one territory no rival held, in three markets, in six weeks.
The brief
How do consumers define a better-for-you option, and which territory can we own against brands and private labels?
The evidence
- UK, Spain, US
- Brands and private labels
- 0 new survey
Three categories, one pattern
Narrative Map · Usage & Experience · 1 European market
- Consumer verbatims4,000+
- Categories3
- Usage occasions mapped10+
- Activation routes10
What consumers already do
| Growth question | Hidden behaviour | Route |
|---|---|---|
| A mature category | Small personal moments nobody serves | Personal ritual |
| A single-use product | Already cooked into everyday meals | Versatility |
| A seasonal product | Already prepared other ways, all year | Year-round role |
Activation levers
Formats
Recipes and content
Cross-merchandising
Retail media
All-season distribution
Growth occasions
Three categories, one pattern: consumers were already doing more with the products than the market said. Sensia turned those habits into activation routes the teams took into their workshops.
The brief
Where will our next growth come from, beyond the occasions the category already owns?
The evidence
- One European market
- 3 categories
- Workshop-ready outputs
How teams start
Start with a decision. Grow into a capability.
A path, not a prerequisite. Most teams begin with one real question.
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Start
A Managed Insight Project on a real decision, run with our senior consultants within your scope and budget. Or a few Champions in Sensia.
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Build
A reusable evidence base around the categories, competitors and countries that matter to you, kept current for every next question.
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Expand
When your organization is ready, extend the same governed intelligence to more teams, and to the AI assistants they use.
Prefer to explore on your own? Every ready-made market comes with a 7-day free trial.
The vision
Start today. Scale into enterprise AI tomorrow.
Your teams will increasingly brief, plan and decide with AI assistants. Those assistants will need a live, governed and traceable view of what consumers say. Sensia is built to be that layer. You don't need to be there yet to start.
Give enterprise AI a live view of the market.
Ready for the assistants your teams adopt.
Where Sensia fits
Where Sensia fits among your tools.
Surveys and panels (GWI, YouGov, Kantar)
They tell you what people answer when asked. Sensia shows what they say unprompted, now.
Social listening (Brandwatch, Talkwalker)
It measures volume and buzz. Sensia explains the why, and turns it into claims, audiences and territories.
Your internal AI (Copilot or ChatGPT on your documents)
It knows your past decks. Sensia knows what the market says this week.
The depth of research, the speed of AI, and a market that stays current.
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Traceable to source
Every answer links back to its signals.
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Identifiers never exposed
Personal identifiers stay out of answers.
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Hosted in the EU
Your data is isolated, and stays yours.
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Never used for training
Nothing trains third-party models.
See it live
Bring one question. See how Sensia answers it.
A claim to test, a launch to prepare, an audience to understand. In 20 minutes, we show you what consumers are saying about it, and how you could start.
20 minutes · on your own market or question · no preparation needed