Ask Sensia — Conversation Guide & Strategic Use Cases

Ask Sensia is not just a chatbot — it’s your AI-powered insight strategist.

With Sensia, you can create insight spaces in just a few clicks. These are dynamic, structured environments where consumer data is continuously captured, enriched, and analyzed.

Unlike GPT-based agents or Perplexity, which rely on static documents you upload manually, Sensia connects directly to live sources — eCommerce product pages or social media posts — and extracts the comments and reviews that really reflect how consumers think, feel, and react.

💡 Most listening tools track posts. Sensia listens to what consumers say beneath them.

Each space defines its own perimeter of analysis — per product, brand, topic, or moment — allowing Ask Sensia to work within a precisely defined and continuously updated dataset.

Whether you're exploring strategy, validating a campaign, refining a product, or comparing competitors — you get grounded, actionable answers. From real consumers. In real time.

Ask Sensia adapts to a wide variety of use cases — from high-level strategic thinking to detailed execution. Below, you'll find examples of how different teams can prompt the assistant to explore trends, analyze feedback, and generate impactful content.

This guide shows how to interact with Ask Sensia — and what kinds of value you can unlock, from high-level strategy to detailed execution.

How to use this guide: Skip to the section that best matches your needs. Prompts are grouped by topic. Feel free to copy/paste any prompt directly into Ask Sensia — or use them as inspiration for your own.

💬 What You Can Ask

Understand trends & future directions

Explore emerging tensions, unmet needs, and generational shifts in your category.

• What are emerging tensions or unmet needs in the [category]?
• What signals suggest a shift in consumer expectations around [claim or attribute]?
• What territories should we explore for future brand positioning?
• How do Gen Z consumers talk about [product or benefit]?

Improve product experience & usage

Identify expectations, frictions, and opportunities for innovation across usage, sensoriality and format.

• How is the [product] perceived by consumers in terms of usage, sensoriality, or packaging?
• What expectations are expressed toward the [category]?
• What packaging elements create friction?
• How does our format compare to competitors?

Refine messaging & claims impact

Understand how claims and tone of voice resonate with real consumer expectations and language.

• How do consumers react to claims like “no sugar,” “natural,” or “vegan”?
• What language resonates most in this category?
• Which tone of voice is best aligned with our audience?

Analyze brand & product performance

Compare features, perception and positioning — in your category and against key competitors.

• How does our product compare to [competitor] on [dimension]?
• What are the strengths and weaknesses of each brand according to consumers?
• Which features or benefits differentiate our product most?

Inspire creative strategy & storytelling

Discover language, emotions and narratives that resonate — and turn them into briefs, hooks and concepts.

• What angles are most frequently mentioned in positive reviews?
• What are the top narratives around the [brand or category]?
• What kind of visuals or expressions do consumers spontaneously use?
• What hooks could inspire our next campaign?

🧠 What kind of answers can you expect?

Here’s a concrete example that shows how Ask Sensia brings more value than generic assistants.

Prompt: "How do consumers talk about the sensorial experience of our fragrance?"

Ask Sensia answers:

• Identifies patterns across product reviews
• Clusters comments by olfactive notes, lasting power, bottle perception
• Surfaces pain points and wow factors (e.g. "too heavy on skin", "subtle but addictive")
• Highlights associated moods and routines ("perfect for night out", "relaxing ritual")
• Leverages enriched NLP-based analysis — not just raw text, but structured, semantically tagged data

Generic AI agents (ChatGPT, Claude, Perplexity, etc.):

• Typically operate on raw, unstructured text
• Work only on uploaded files or static documents — not live, synchronized data
• Struggle with large data volumes and domain-specific vocabulary
• Can’t maintain a consistent scope or perimeter of analysis across time
• Lack pre-analytical layers: they generate based on what they find, but don't "organize to understand"

Why Sensia is different:

• Your perimeter is defined: by brand, product, topic or category
• Your data is enriched and continuously updated (e.g. eCommerce reviews sync)
• Ask Sensia interacts with real insight spaces, structured by domain-specific AI models
• You get grounded, context-rich answers — not loose interpretations based on generic web data

💼 Strategic Use Cases — by Team, Objective & Domain

Here’s a synthetic overview of the domains explored below:

1. Consumer Voice

Goal: Understand consumer expectations, perceptions, barriers, and emotions.

Prompt examples:

• What are the 5 Key Consumer Insights about this product or category? Rituals & Usage; Strengths; Frictions; Expectations; Emotional Narratives.
• What do consumers consistently love or struggle with?
• What emotions or identity markers are associated with this brand or product?

Variations:

• [eCom] What are the recurring themes in verified purchase reviews?
• [Social] What type of posts generate the most positive engagement?

Other ways to ask:

• Can you explore perceived benefits by consumer type?
• Are there specific expectations or frustrations among repeat buyers?

2. Brand Strategy

Goal: Feed creative campaigns with emotional, narrative, and sensory insights.

Prompt examples:

• What are the strongest Emotional and Narrative Themes from consumers?
• Which product rituals or transformation stories can inspire a campaign?
• What metaphors or sensory language do consumers use?

Other ways to ask:

• What types of language could help define a brand platform?
• Can you identify recurring emotions or imagery in consumer comments?

3. Product & Packaging

Goal: Understand how formulas, formats, and visuals are perceived.

Prompt examples:

• What are the perceived Strengths and Weaknesses of the product formulation and packaging?
• Do consumers find the format practical? Appealing? Trust-inducing?
• Are there frictions related to texture, dosage, or opening system?

Other ways to ask:

• Which textures or formats are most valued by consumers?
• What elements trigger trust or doubt?

4. eCommerce Optimization

Goal: Identify purchase drivers, friction points, and clarity gaps.

Prompt examples:

• What are the Key Purchase Drivers and Frictions in consumer reviews?
• What reassures or worries consumers before purchase?
• Which claims are clearly understood and which are missed?

Other ways to ask:

• What objections emerge right before purchase?
• Which elements are most persuasive on the product page?

5. Influencer Trends

Goal: Analyze narratives and influential formats on social platforms.

Prompt examples:

• What are the recurring Themes and Claims shared by influencers on this topic?
• Which codes (visuals, phrases, sounds) resonate most with audiences?
• Are there signature gestures, routines, or challenges driving engagement?

• How are TikTok users reacting to [X] influencers selling [Y] in response to [Z]?

Other ways to ask:

• What specific trends are rising on TikTok versus Instagram?
• Which content formats drive the most engagement from creators?

6. Innovation & NPD (New Product Development)

Goal: Identify emerging expectations and opportunity spaces.

Prompt examples:

• What unmet needs or emerging expectations can inform new product development?
• What benefits or ingredient trends are consumers asking for?
• Are there usage gaps or frustrations that signal innovation potential?

Other ways to ask:

• Are there recurring needs not currently addressed?
• Can you spot weak signals in recent reviews?

7. Competitive Landscape

Goal: Compare brand and product perceptions across competitors.

Prompt examples:

• What are the Perceived Strengths and Weaknesses of our brand versus competitors?
• What differentiates [Brand X] in the eyes of consumers?
• Are there missed opportunities where competitors are better perceived?

Other ways to ask:

• Can you give me a quick comparison between us and [Brand X]?
• What is most valued for each competitor?

8. In-Store Intelligence / Store Performance

Goal: Understand in-store or in-shelf experience.

Prompt examples:

• What are consumer perceptions of the in-store experience?
• Are there complaints or praise related to visibility, placement, or accessibility?
• What contextual factors affect product discovery and decision-making?

Other ways to ask:

• What feedback relates to in-store visibility or merchandising?
• Are there perception differences between physical and online channels?

🚀 Insight Booster & Strategic Exploration

If you don’t know where to start, or want to open new paths, here are some useful prompts:

💡 Broad exploratory questions

• Is there anything surprising or unexpected in consumer conversations?
• What signals could indicate a shift in behavior or expectations?
• What makes this product polarizing?
• Are there tensions or contradictions in how consumers talk about it?

🔍 Strategic angles to explore

• Segment by consumer profile: new vs loyal, parents, health-conscious, etc.
• Compare with a different category (e.g., skincare vs makeup)
• Explore correlations: packaging trust vs perceived efficacy

🧠 If your question is too broad, try asking:

• What are some angles I could explore here?
• Can you offer a few directions for analysis?
• What stands out overall — can you guide me?

The agent may suggest:

• Exploring perceived benefits
• Segmenting by user type
• Benchmarking against competitors or channels

🚀 From Insight to Action — Reports, Briefs & Content

Sensia helps transform insights into actionable content across use cases — research, campaigns, product storytelling or eCommerce.

📊 Reports & Strategic Syntheses

Goal: Deliver clear and structured analysis summaries for presentations or internal use.

Prompt examples:

• Can you summarize the key insights of this project?
• Give me a structured recap with quotes and implications.
• Create a quick sheet per persona with needs and pain points.
• Turn this into a summary for management.
• Could you help me write a 3-slide sequence base on these insights?

✏️ Briefs & Work Documents

Goal: Fuel creative, media, formulation, or innovation briefs with real consumer input.

Prompt examples:

• Turn this into a creative brief.
• Write a consumer tension from these frustrations.
• Create a formulation brief based on product irritants.
• Build a media brief from moment-based expectations.

🛒 Activable Content (eCom / Product / Brand)

Goal: Convert insights into compelling language for product pages, campaigns, and claims.

Prompt examples:

• Write a product claim based on this insight.
• Could you turn these insights for a customer-facing content, specially for eCom?
• Need a customer-facing content for eCom in Japanese, taking into account: 1) it's a brand launch in Japan; 2) linguistic nuances and culture.
• Create an eCom headline based on perceived benefits.
• Formulate a social-proof quote from consumer verbatims.
• Draft brand content based on the emotional cues found here.