Customer story · Cinquième Sens
Cinquième Sens asked what Generation Alpha will want to smell like. The answer became a real fragrance.
35,000+ reviews and conversations · 27 sources
SugarBloom: cherry and pear, gourmand yet fresh.
A real fragrance, created by a perfumer for Intelligence Week.
From signal to scent
35,000+ conversations point to a cherry and pear tension between fruit freshness and gourmand comfort.
Sensia creates SugarBloom: a name and a story balancing sweetness, vitality, nostalgia and optimism.
Top: juicy pear, vibrant citrus. Heart: florals, gourmand depth. Base: vanilla, sandalwood, soft musk.
A perfumer creates a natural cherry and pear scent with a crumble accord, presented at Intelligence Week.
The story
Would Generation Alpha simply extend Gen Z's taste for fruity and gourmand scents?
Fragrance reviews and social conversations, alongside the beauty, fashion, K-pop and dessert culture younger consumers live in.
35,000+ reviews and conversations
Cherry brings bold indulgence, pear a fresh, natural counterpoint. Together they feel playful and new.
The research also looked at how younger consumers wear fragrance. Cinquième Sens pushed further.
How it worked
AI upstream, perfumery where it counts.
How it landed
“The synthesis was exactly what we needed. We briefed our perfumer on a natural and gourmand cherry–pear fragrance, with a “crumble” twist to make it innovative and unforgettable.”
presented at Intelligence Week, first as scented millet grains, then in its classic form.
Covered by the Fragrance Foundation →Gen Alpha Fragrance, Fruity & Gourmand: always-on intelligence on scent profiles and usage.
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