Customer stories
Evidence that changed the decision.
See how teams turn live consumer signals into stronger claims, clearer positioning, new products, growth routes and campaign learning.
Brands and agencies working with Sensia
- Omnicom
- HAVAS
- McCANN
- SAVENCIA
- Cinquième Sens
Most stories below are anonymised: client names stay confidential, the questions, volumes and outputs are theirs.
Browse by decision
Competitive map · UK
| Territory | Brand | Rival A | Rival B |
|---|---|---|---|
| Healthier, no sacrifice | |||
| Everyday functional benefit |
Positioning · Global food company
A better-for-you range found the territory its competitors left open.
62,000+ reviews · 3 marketsRead →
Claim transformation
FreshnessConfidence that lasts through the day
Claims · Global personal care company
Men's care claims, rewritten in the words men actually use.
29,000+ reviews · 7 benefit areasRead →
“The platform gives us a diagnosis that is extremely easy to read. It is incredibly rich, and we believe this represents an important part of how consumer insight work will evolve.”Consumer & Innovation Lead · Global food company
From signal to scent
35,000+ conversations
→SugarBloom
→A real fragrance
Innovation · Cinquième Sens
Gen Alpha signals became a fragrance you can actually smell.
35,000+ conversations · 27 sourcesRead →
From tension to activation
Unsure how to get it right→Guidance
Individual moments overlooked→Personal ritual
More creative use than brands show→Usage expansion
Growth · Mature category
Three consumer tensions became three practical growth routes.
2,000+ verbatims · 3 growth spacesRead →
Before / after
The category story1default occasion
What consumers do5+occasions, already
Growth · Usage expansion
Consumers were already using it beyond the default occasion.
1,000+ verbatims · 4 activation leversRead →
Before / after
In seasonThe traditional occasion anchors it
All yearAlready cooked in other ways, in everyday meals
Growth · Seasonal product
The season was the story — not the limit.
1,000+ verbatims · 3 activation territoriesRead →
Campaign Comment Lens
68%positive
9%neutral or mixed
23%negative
Warmth and emotional coherence
Human-made creativity
Familiar assets without fatigue
Campaign · Live market · Global
What made Christmas campaigns connect — and what audiences rejected.
4,761 reviews · Oct 2025–Sep 2026Explore the market →
“Sensia makes our pitches more convincing and our strategic decisions more confident.”Jayna K. · Global Chief Client Solution Officer, Omnicom
No evidence published for this decision yet.
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