--- title: How Sensia Works | Transform Raw Signals into Evidence | Sensia description: Transform raw consumer insights into actionable intelligence with Sensia's AI-driven platform, delivering real-time evidence for informed decision-making in your business. --- [Skip to content](https://sensia.ai/how-sensia-works-transform-raw-signals-into-evidence-sensia#main-content) [Sensia](https://sensia.ai/?hsLang=en) Open menu - [How it works](https://sensia.ai/how-sensia-works-transform-raw-signals-into-evidence-sensia) - [Explore markets](https://sensia.ai/live-consumer-intelligence-instant-market-insights?hsLang=en) - [Plans](https://sensia.ai/pricing-plans?hsLang=en) - [Research](https://sensia.ai/market-studies-and-consumer-insights-research-sensia?hsLang=en) - [About](https://sensia.ai/en/company-sensia?hsLang=en) [See Sensia in action](https://sensia.ai/book-a-demo-with-us?hsLang=en) How it works # From raw consumer signals to trusted answers in the AI tools your teams already use. Sensia defines a focused analysis scope, structures the right signals with vertical AI, and makes the resulting intelligence available across your existing AI tools. [See Sensia in action](https://sensia.ai/book-a-demo-with-us?hsLang=en) [Browse Intelligence Spaces](https://sensia.ai/live-consumer-intelligence-instant-market-insights?hsLang=en) 20 minutes. Run live on your market. What Sensia is ## A consumer intelligence engine that continuously finds, structures, and updates market signals. Not a generic model and not another dashboard. Sensia uses vertical AI and research agents to turn raw consumer signals into structured intelligence and business-ready outputs. Sensia CONSUMER-INTELLIGENCE AGENT Finds & ingests new sources · always-on Structures raw signals into usable consumer intelligence Searches & cites real consumer voice Generates guided outputs Compares brands, markets & territories Answers inside your AI assistant · via MCP Finds, structures, analyzes, and delivers results inside the AI tools teams already use. What you get ## Structured business outputs — not another chat thread. Sensia produces repeatable formats built around real business questions, backed by consumer evidence and traceable to source. Trend Radar Audience Map Audience Profiler Narrative Map Occupancy Map Claim Test Narrative Blueprint Strategic Reco Campaign Learning TREND RADAR · emerging signals 12,400 signals · 90 days What's rising in this category before we plan next season?▍ ◍ scanning 90 days of signals… ◍ structuring signals → themes · momentum ▤ Trend Radar · rising vs cooling Smart hydration ▲ rising fast Refill & reuse ▲ building Protein everything ▼ cooling "Smart hydration" is the weak signal accelerating fastest — plan for it now, before competitors name it. AUDIENCE MAP · share of voice by market same TikTok corpus Who's driving the conversation — and how does it differ by market?▍ ◍ scanning the shared corpus… ◍ structuring signals → profiles · share of voice ▤ Audience Map · 3 markets 🇫🇷 France The FOMO Fan 54% · wants the drop in FR 🇲🇽 LatAm The Collector 38% · limited-edition hunt 🇧🇷 Brazil The Culture Bridge 29% · ties K-pop to local Same corpus, three markets — one creative would miss two of them. AUDIENCE PROFILER · segment → activation 4 segments Zoom into one audience — who they are and how to reach them.▍ ◍ scanning audience signals… ◍ structuring signals → profiles · targeting ▤ Audience Profiler · 4 segments Tradition Seekers · 34% Nostalgia Fans · 28% Entertainment-First · 25% Keep-It-Simple · 13% WHO Adults 35–60 · tradition & ritual lovers · family households NEEDS It must feel unmistakably like the season — warmth, not cleverness KEY MESSAGE Bring the season back — warm, familiar, real. TARGETING SIGNALS TikTok cozy content · seasonal rituals · #SeasonAd #Heritage Meta heritage brands · seasonal shopping · home & family interests Watch-out: too polished / not festive enough = rejected. "Finally, one that actually feels like the season." WHO Adults who love familiar characters, heritage icons & callbacks NEEDS A respectful reunion with beloved worlds — nostalgia that feels earned KEY MESSAGE The characters you grew up with, back for the season. TARGETING SIGNALS TikTok fandom clips · easter eggs · #Throwback #Heritage Meta film & TV nostalgia · heritage brands · pop-culture interests Watch-out: misusing beloved IP reads as cynical — handle with care. "So happy to see them back again." WHO Viewers who reward humor, music, casting & cinematic craft NEEDS Fun, shareable, well-made — entertainment, not a hard sell KEY MESSAGE The one everyone will be talking about. TARGETING SIGNALS TikTok comedy · music drops · #FeelGood duet-friendly clips Meta entertainment fans · music nostalgia · broad festive audiences Watch-out: production spend without a payoff falls flat. "Made me laugh out loud — best one this year." WHO A smaller segment that prefers straightforward, low-controversy storytelling. NEEDS Straightforward, warm, brand-safe storytelling KEY MESSAGE Simple, warm, and true to the season. TARGETING SIGNALS Meta broad reach · suppress recent negative engagers · comment moderation TikTok limited cold prospecting · reassuring retargeting only Watch-out: don't optimize to engagement alone — negativity inflates it. "Simple, warm, and true to the season." NARRATIVE MAP · territory ownership 6 competitors Which territory is still open for us to own?▍ ◍ scanning 6 competitors… ◍ structuring signals → territories · ownership ▤ Narrative Map · white space Sensory pleasure crowded Everyday ritual contested Ripeness confidence WHITE SPACE "Ripeness confidence" — the real consumer frustration — is unclaimed by every competitor. Own it. COMPETITIVE OCCUPANCY · who owns what 6 competitors Which territory is nobody defending — that we could own?▍ ◍ scanning competitor voice… ◍ structuring signals → territories · ownership ▤ Occupancy Map · owns / partial / absent | Territory | You | Comp. A | Comp. B | Comp. C | | --- | --- | --- | --- | --- | | Bold flavor variety | ◐ | ● | ● | ● | | Premium / craft | ○ | ● | ◐ | ● | | Everyday hydration | ● | ◐ | ○ | ○ | | Function & wellness | ○ | ○ | ○ | ○ | | Sustainable packaging | ◐ | ○ | ◐ | ○ | ● owns◐ partial○ absent "Function & wellness" sits empty across every player — the clearest space to claim. You already lead "everyday hydration"; defend it. CLAIM TEST · grounded verdict 20,183 reviews · BR Which freshness claim should anchor the deodorant relaunch?▍ ◍ scanning 20,183 reviews… ◍ structuring signals → claims · audiences · pain points ▤ Claim Test · GO / REWORK / DROP "Long-lasting freshness" GO "Clinical protection" REWORK "Oil control" DROP Endurance builds trust; clinical language reads as doubt. *"I stopped checking if I need to reapply — that's the real test."* NARRATIVE BLUEPRINT · pitch-ready story 7 sections Give me a pitch-ready brand narrative from real customer voice.▍ ◍ scanning customer voice… ◍ structuring signals → truths · positioning · story ▤ Narrative Blueprint · 7 sections Consumer truth USPs + verbatim Positioning vs comp. Strategic recs Creative territory CONSUMER TRUTH Owners want proof they — and their pet — are truly cared for, not processed. "Friendly staff, expertise like no other." UNIQUE SELLING POINTS Friendly, knowledgeable staff and clear explanations — the strengths consumers name unprompted. "Professional staff and very knowledgeable." POSITIONING & COMPETITIVE EDGE Strongest on dependable preventive care; weak on urgent access — where local vets win. STRATEGIC RECOMMENDATIONS Lead with care and clarity, not corporate polish. Make transparency the trust message. CREATIVE TERRITORY A trust-rebuild story: the difference between feeling dismissed and feeling seen. "When they need care, you need clarity." One document — consumer truth to campaign line — ready to drop into the pitch deck. STRATEGIC RECOMMENDATION · brief → deck cross-market VoC Design the next kids'-meal prime — back it with evidence, make it a deck.▍ ◍ scanning cross-market VoC… ◍ structuring signals → levers · white space ▤ Strategic Recommendation · deck WHO OWNS WHAT | Levers | Client | Comp. A | Comp. B | | --- | --- | --- | --- | | Licensed characters | ○ | ● | ● | | Keepable play / ritual | ○ | ○ | ○ | | Family fun equity | ● | ◐ | ○ | RECOMMENDATION A build-and-collect series with a simple at-home game — claims the empty "keepable play" space on the client's family-fun lever. PPTX strategic-recommendation.pptx 14 slides · brief, evidence, reco, roadmap ↓ Download CAMPAIGN LEARNING · post-campaign 1,444 comments · 30 days What actually drove sentiment — and what do we brief differently?▍ ◍ scanning 1,444 comments… ◍ structuring signals → sentiment · drivers ▤ Campaign Learning · do / drop Positive 60% Neutral 26% Neg 14% DO MORE Relatability & real moments — 60% of positive sentiment. DROP Heavy retouching — created a visible trust deficit. The mechanism ## From raw signal to structured output — the full mechanism. 1 ### The sources Reviews, social, eCommerce, retail feedback and your own files — across 30+ connected platforms, 100+ countries and 100+ languages. Every signal is a unit of real consumer voice, structured by AI into something analyzable and traceable back to its source. Amazon reviewsTrustpilotTikTokRedditSephoraGoogle reviewsApp StoreYour files 2 ### Living Spaces A Space frames one focused scope — market × category × source — enriched by vertical AI built for brand, claim, audience and category work. Turn on always-on and a research agent keeps it live: new sources in, everything refreshed, so answers reflect this week's market, not last year's snapshot. ALWAYS-ON — refreshed continuously — new sources in, everything updated, so answers reflect this week's market. 3 ### One shared consumer intelligence base, accessible across your organization. Champion · App + MCP Creates and governs Spaces — turning raw signal into decision-ready work. AI User · via MCP Queries approved intelligence from the AI assistant they already use — no new tool required. Works in ChatGPTClaudeCopilotGemini From the insights team to the person answering a brief — everyone works from the same grounded consumer evidence, inside the tools they already use. [See the full workflow](https://sensia.ai/how-sensia-works-transform-raw-signals-into-evidence-sensia) Intelligence Spaces ## Intelligence Spaces that stay current. Each Space defines a focused scope — market, category, and sources. In always-on mode, research agents add new sources and continuously refresh the intelligence. ALWAYS-ON · refreshed just now research agent · live Is the market moving on this Space right now?▍ ◍ scanning new sources… ◍ merging signals → dedupe · enrich ▤ Space refreshed · just now Kids' Sun Care · EU6 31204 signals analyzed · climbing live - + 12 new reviews · Boots UK - + 4 TikTok mentions · FR - + 1 retailer Q&A · DE Where Sensia fits ## Not a survey. Not social listening. Not another internal RAG. ### Audience & survey tools (GWI, TGI, YouGov) Rich profiles and attitudes — but declarative, periodic and pre-coded. You learn what was asked months ago, not the living language emerging now. ### Social listening (Brandwatch, Talkwalker) Great for volume and buzz; thin on the "why", hard to turn into a strategic tension — and not built to feed your AI tools. ### Your docs via Copilot / Claude (SharePoint, past decks) Perfect for finding what your team already knows. It only sees your internal, dated material — fine for search, blind to what the market says now. Sensia combines the depth of research, the speed of AI, and continuously updated market signals — delivered inside the tools your teams already use. Trust & Governance ## Answers you can trace — and stand behind. - ### Traceability Every signal links back to its original review, post, or source file. Answers cite the evidence behind them — no black box. - ### Data Depending on the scope, Sensia analyzes anonymized public consumer signals and can incorporate client-provided internal data. - ### Security Data is isolated by customer account, protected through role-based access, and hosted in the EU on SOC 2 / ISO 27001-certified cloud infrastructure. - ### Control Your data, prompts, and Spaces remain under your control and are never used to train third-party models. Personal identifiers from public sources are never exposed, including through MCP. Give your AI live access to the market. ## See Sensia work on your market. Bring a claim, market question, or campaign challenge. We'll show how Sensia defines the scope, connects the right signals, and produces a traceable answer your team can use. [See Sensia in action](https://sensia.ai/book-a-demo-with-us?hsLang=en) [Browse Intelligence Spaces](https://sensia.ai/live-consumer-intelligence-instant-market-insights?hsLang=en) 20 minutes · built around your market or business question · with your team. Sensia The consumer-intelligence layer for your AI. Product - [How it works](https://sensia.ai/how-sensia-works-transform-raw-signals-into-evidence-sensia) - [Intelligence Spaces](https://sensia.ai/live-consumer-intelligence-instant-market-insights?hsLang=en) - [Pricing](https://sensia.ai/pricing-plans?hsLang=en) Solutions - [For brands](https://sensia.ai/#for-brands) - [For agencies](https://sensia.ai/#for-agencies) Research - [Research](https://sensia.ai/market-studies-and-consumer-insights-research-sensia?hsLang=en) Company - [Company](https://sensia.ai/en/company-sensia?hsLang=en) - [Book a demo](https://sensia.ai/book-a-demo-with-us?hsLang=en) © 2026 Sensia. All rights reserved. Dark mode