Study
What consumers really mean when they say a face serum “works”
Texture, hydration, routine fit, tolerance: what consumer reviews reveal about how UK and French shoppers judge whether a face serum works.
BUSINESS CASES AND STUDIES
Explore Market Trends and Brand Dynamics with Ease
Delve into our extensive collection for a comprehensive exploration of data-driven market insights. Our AI-powered analyses offer deep understanding into consumer behaviors, market trends, and brand dynamics.
- Trend Analysis - Stay at the forefront with our detailed trend overviews and predictive insights.
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Navigate through our diverse gallery, where each study presents a unique perspective on market evolutions and consumer interactions.
FRAGRANCES
Understanding Olfactory Trends for 2025
Based on over 32,000 consumer reviews from eCommerce platforms and comments from TikTok and Instagram about 41 new fragrances launched in 2024, Sensia deciphers the impact of emerging olfactory trends.
Previous studies
Study
When taking care of yourself means something different
More than 106,000 consumer reviews reveal how everyday care changes during and after cancer treatment: relief, recognition and small moments of...
MH
Oct 6, 2026
Article
From Signals to Stories — Introducing Cards
Sensia introduces Cards, transforming user feedback into actionable insights for teams, turning complexity into clarity, and enhancing...
AP
Oct 9, 2025
Article
Analyst Lab — Depth, Without the Noise
Go beyond surface insights. Deep, structured analysis of product performance, usage, packaging, ingredients, and sustainability — turning complexity...
AP
Oct 8, 2025
Article
Monitor & Anticipate — The Quiet Pulse of What’s Next
Stay ahead of what’s shifting. Detect rising risks, capture live feedback, and act before issues escalate — with clarity and calm.
AP
Oct 8, 2025
Article
Prove & Optimize — Learning at the Speed of Culture
Go beyond metrics. Test message-market fit, analyze campaign reactions, and turn consumer language into better-performing stories — in minutes, not...
AP
Oct 8, 2025