Turn complexity into clarity. Decide & Prioritize helps you validate claims, test pack performance, and identify the strategic angles that truly set your brand apart — all through real consumer intelligence.
In a world full of data, clarity is a competitive advantage.
Decide & Prioritize helps you identify what truly resonates — with consumers, with culture, with your brand.
These cards don’t just analyze; they give direction.
They turn feedback into evidence, intuition into decision, and hesitation into action.
Every message sounds convincing in a meeting room.
Claim Relevance QuickCheck helps you see how it lands in the real world.
You can test any claim, tagline, or key message — whether it’s already live on a product page, part of a brief, or just an early copy proposal. Sensia compares your phrasing to how people actually talk about similar ideas in reviews and conversations.
It tells you:
You get a clear verdict — Go / Rework / Drop — supported by consumer quotes, tone cues, and concise reasoning. Perfect for refining positioning statements, on-pack RTBs, or creative routes — and for agencies testing alternative copy directions before a pitch.
Design isn’t just visual — it’s verbal.
Pack & RTB QuickTest helps you understand how people talk about your pack, your product page, and the key Reason-to-Believe elements that define first impressions.
You can test:
Sensia reads how consumers react to similar language in reviews and social comments, then tells you:
Results appear as a concise report with highlights, friction points, and “fix first” recommendations — ready for brand, design, or creative teams. Agencies use it to fine-tune copy before campaigns; brands use it to sharpen RTBs and on-pack storytelling.
Markets are crowded. Categories repeat themselves.
Competitive Angle Selector helps you visualize which strategic angles differentiate your brand — and where competitors overlap.
It compares how consumers talk about you versus others, revealing:
Delivered as a simple visual grid and synthesis — no slides to clean, no noise.
A precise tool to position your brand and sharpen your creative brief.
Use Decide & Prioritize when choices start to multiply — when your team needs to cut through complexity, validate ideas, or build consensus with evidence.
It’s the bridge between exploration and creation — the moment when signals become decisions, and confidence replaces doubt.
From here, every insight can become a story.
That’s where Create & Brief begins.
→ Next: Create & Brief — From Insight to Imagination.
Sensia. From Signals to Stories.
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