Make choices with confidence.
When everything looks equally important, nothing moves. You don’t need more data — you need perspective.
Decide & Prioritize brings structure, relevance, and speed to complex work.
Claim Relevance QuickCheck
Know if your words truly resonate.
In a meeting room, everything sounds right. Claim Relevance QuickCheck helps you see how it lands in the real world.
Test any claim, tagline, or key message — live on a product page, in a brief, or as early copy. Sensia compares your phrasing to how people actually talk about similar ideas in reviews and conversations.
It tells you:
- Resonance: close or distant.
- Perception: credible, emotional, or empty.
- Language: what’s overused — what creates connection.
You get a clear verdict — Go / Rework / Drop — backed by quotes, tone cues, and concise reasoning. Ideal for refining positioning, on-pack RTBs, and creative routes — and for agencies testing copy directions before a pitch.
Pack & RTB QuickTest
See your pack in the words it inspires.
Design isn’t just visual — it’s verbal.
Pack & RTB QuickTest helps you understand how people talk about your pack, your product page, and the key Reason-to-Believe elements that define first impressions.
You can test:
- Pack text: claims, descriptors, hierarchy.
- PDPs: how benefits and RTBs are phrased.
- Short briefs: pre-design or pre-launch.
Sensia reads reactions to similar language across reviews and social comments, then shows:
- What convinces and feels credible.
- What confuses or sounds generic.
- What to fix first for clarity and persuasion.
A concise report with highlights, friction points, and fix-first recommendations — ready for brand, design, or creative teams. Agencies fine-tune copy before campaigns; brands sharpen RTBs and on-pack storytelling.
Competitive Angle Selector
Know where you stand — and where to move.
Crowded markets. Repeated stories. Clear angles win.
Competitive Angle Selector helps you visualize which strategic angles differentiate your brand — and where competitors overlap.
It compares how consumers talk about you versus others, revealing:
- Angles: recurring emotional & functional themes (trust, indulgence, sustainability…).
- Saturation: how original or over-used each feels.
- Whitespace: where your message can stand apart.
A simple visual grid with a crisp synthesis — no slides to clean, no noise. A precise tool to position your brand and sharpen the brief.
When clarity drives action
Use Decide & Prioritize when choices multiply — to cut through complexity, validate ideas, and build evidence-based consensus. It’s the bridge between exploration and creation — the moment signals become decisions. From here, every insight becomes a story.
→ Next: Create & Brief — From Insight to Imagination.
Sensia. From Signals to Stories.
