Study
Men’s deodorant: hours promise, scent reassures, daily use decides
Men’s deodorants compete on hours: 48, 72, sometimes more. Yet the reviews bring the promise back to an ordinary day. Sensia’s European spac…
Research
Brand-positioning
Study
Flavoured sparkling water: the problem isn't sugar, it's flavour
In the UK, "no sugar" stopped being a differentiator some time ago. What shoppers complain about now is the opposite of excess: flavour that…
Article
Decide & Prioritize — The Beauty of Clarity
Make choices with confidence. When everything looks equally important, nothing moves. You don’t need more data — you need perspective.