Research
Coffee syrups, squeeze enhancers, powder packets and electrolyte sticks let American consumers rework a drink they already like. More than 4…
Less sugar, zero, natural: drink syrups and squashes now make the same promises as soft drinks. But a concentrate is no longer only compared…
Men’s deodorants compete on hours: 48, 72, sometimes more. Yet the reviews bring the promise back to an ordinary day. Sensia’s European spac…
INTRODUCING THE 8TH GENERATION OF THE SENSIA ENGINE Understanding what matters across hundreds of thousands of consumer reviews, identifying…
THE 8TH GENERATION OF THE SENSIA ENGINE · FOR AI, DATA AND TRANSFORMATION LEADERS When organisations deploy AI to analyse text, three invest…
THE 8TH GENERATION OF THE SENSIA ENGINE · FOR BRAND, MARKETING, INNOVATION AND INSIGHTS TEAMS Why do some consumers stop choosing us? What m…
In the UK, "no sugar" stopped being a differentiator some time ago. What shoppers complain about now is the opposite of excess: flavour that…
Gut health gets functional soda into the basket. Then the soda it claims to replace becomes the yardstick, and that is where it wins or lose…
The UK and France hold face serums to the same standard, but they look for a different first proof. What consumer reviews reveal about textu…
Sensia turns what people say — reviews, comments, and signals — into structured intelligence that anyone can use. Now, that clarity comes in…
When understanding demands depth. Some questions need more than a snapshot — they need patience, precision, and every angle.
Stay ahead — quietly. Some shifts are sudden. Others build beneath the surface.
