Industries

Consumer intelligence built for the markets, experiences and communities you need to understand.

Sector-trained models turn category-specific signals into decision-ready intelligence — from product experience to retail networks, reputation and public voice.

One word, read three ways

“Light”

In a skincare reviewa texture that absorbs fast

In a snack reviewless heavy, fewer calories

In a banking app reviewsimple, nothing to figure out

Illustration of sector reading, not survey data.

Universe 1

Consumer Products & Lifestyles

When the decision lives in the product: how it feels, what it promises, and what it's compared to.

13 expertises · see the full list below

Beauty & Personal Care
SIGNALS 212k reviews and conversations on textures and finishes
BUSINESS QUESTION Which textures make people buy again?
GUIDED OUTPUT Narrative Territory Finder

Live market · Sensory Beauty · global See the market →

Food & Beverages
SIGNALS Reviews of brands and private labels, market by market
QUESTION Will consumers believe our reformulation claim?
OUTPUT Claim Test
Luxury & Fragrance
SIGNALS Fragrance reviews, TikTok and youth culture
QUESTION What will the next generation want to smell like?
OUTPUT Trend Radar
Universe 2

Retail, Places & Omnichannel Experience

When the decision lives in the experience: in store, at the counter, in the app or at the door.

6 expertises · see the full list below

Quick Service & Restaurants
SIGNALS Location reviews and delivery feedback, next to nearby competitors
BUSINESS QUESTION Which locations lose customers on waiting time?
GUIDED OUTPUT Experience Priority Map

Live market · Quick-Service Restaurants · France See the network setup →

Grocery & Mass Retail
SIGNALS Store reviews and retailer Q&A
QUESTION What makes shoppers switch stores?
OUTPUT Audience Speak
In-Store & Omnichannel Experience
SIGNALS Store, app and delivery reviews
QUESTION Where does the journey break between online and store?
OUTPUT Experience Priority Map
Universe 3

Communities, Reputation & Public Impact

When the decision lives in public opinion: what communities, audiences and citizens say, share and push back on.

8 expertises · see the full list below

Advocacy & Brand Communities
SIGNALS Community posts, comments and creator content
BUSINESS QUESTION What is uniting, dividing or mobilising the community?
GUIDED OUTPUT Community Narrative Map

Live market · Christmas TV Advertising 2026 · global See the market →

Institutional Reputation Tracker
SIGNALS Social, forums and public comments
QUESTION What builds credibility, and what triggers pushback?
OUTPUT Reputation & Narrative Tracker
Mobility & Transport Services
SIGNALS Traveller reviews and public complaints
QUESTION Which service failures hurt trust most?
OUTPUT Experience Priority Map
All sector expertises 27 expertises across three universes

Consumer Products & Lifestyles

  • Domestic Appliances & Smart Home
  • Baby & Kids
  • Beauty & Personal Care ● live
  • Luxury & Fragrance ● live
  • Tech & Electronics
  • Food & Beverages ● live
  • Home & Cleaning
  • Consumer Lifestyle & Everyday Gear
  • Health & Wellness
  • Pet Care
  • DIY & Home Improvement
  • Active Lifestyle & Outdoor Equipment
  • Fashion & Accessories

Retail, Places & Omnichannel Experience

  • Grocery & Mass Retail
  • Specialty Retail & Concept Stores
  • Quick Service & Restaurants ● live
  • Travel & Hospitality
  • In-Store & Omnichannel Experience
  • Sports & Outdoor Retail Concepts

Communities, Reputation & Public Impact

  • Advocacy & Brand Communities ● live
  • Talent & Public Figure
  • Civic Voice & Leadership
  • Public Experience Insights
  • Mobility & Transport Services
  • Institutional Reputation Tracker
  • Business Services & B2B Impact
  • NGO & Social Advocacy

Your sector

Your sector isn't listed?

If consumers talk about it, Sensia can read it. Tell us what you need, or see it live on a market close to yours.