For agencies

Win pitches with consumer truth your client hasn't seen.

Get up to speed on any category, find the tension competitors miss, and bring the words consumers actually use to strategy, creative and media.

A 20-minute live session on your next pitch.

LIVE · Trend RadarChristmas TV Advertising 2026
What will make a Christmas 2026 ad land?
scanning 4,761 reviews · Oct 2025 – Sep 2026
Trend Radar · 5 signals
Source · Christmas TV Advertising 2026 market · global

Across agency work

From new business to post-campaign.

The same evidence base follows the client through the year. Each moment has its own output.

New business

Walk into the pitch already fluent.

Get up to speed on a prospect's category, find the tension nobody has named, and walk in with verbatims.

What your team gets Trend RadarAudience Speak

Strategy and platforms

A consumer truth you can defend.

Build the audience and the territory on evidence, and show where each insight comes from.

What your team gets Narrative Territory FinderBrand Narrative Blueprint

Creative

The words consumers already use.

Give creative teams the language of the category, and pre-test hooks and claims against what people say.

What your team gets Creative Signals Pre-TestClaim Test

Audiences and media

Segments that won't reject the message.

Turn audience profiles into targeting signals by platform, with the watch-outs that make a segment push back.

What your team gets Audience Speak · profiles

Social and influence

What carries, and what people push back on.

See which themes, formats and tones work in the category, before you brief creators.

What your team gets Trend RadarAngle Map

Post-campaign

What people really said.

Read the comments behind the campaign, and what to brief differently next time.

What your team gets Post-Campaign Comment Lens

Proof across agency briefs

From live signals to a client-ready point of view.

Show clients what is shifting, why it matters and what to do next — with every recommendation traceable to the conversations behind it.

Brand communities

See what is uniting, dividing or mobilising the community.

Track the narratives gaining traction, the language people repeat and the tensions a brand can credibly act on.

Illustrative output
Uniting Shared rituals Insider language
Dividing Price of entry New members
Mobilising Fair play Local events
Signal The phrases members repeat, and who repeats them
Tension Pride in the community, doubt about the brand's motives
Client output Guided output · Community Narrative Map
Reputation & public figures

Know what builds credibility — and what triggers pushback.

Read how trust, authority and criticism move across audiences, moments and channels.

Illustrative output Launch Interview Debate Response Credibility Pushback
Signal Trust, authority and criticism, by audience and channel
Tension Expertise is credited, tone triggers pushback
Client output Guided output · Reputation & Narrative Tracker
Public & omnichannel experience

Turn fragmented experience signals into one grounded recommendation.

Connect reviews, service feedback and public conversations to show where the experience wins, breaks and needs action.

Illustrative output
Impact on perception → How often it comes up → Act first Booking Waiting Staff Signage
Signal Reviews, service feedback and public conversations
Tension Praised in person, broken at booking
Client output Guided output · Experience Priority Map
“Sensia makes our pitches more convincing and our strategic decisions more confident.”
Jayna K.Global Chief Client Solution Officer, Omnicom
Omnicom Havas McCann

Built for agencies

One setup, many clients.

48 hours

A market per client or category

Built when the catalogue doesn't cover it, ready before the pitch.

Pitch-ready

Outputs your team can adapt

Narratives, audience profiles and decks, in your client's category.

Traceable

Evidence your client can check

Every insight links back to the consumer signals behind it.

Ready-made market

Christmas TV Advertising 2026

What made 2025 Christmas ads connect, and the creative openings for 2026. Always on, global.

€649 / month7-day free trial

See it live

Bring your next pitch.

Tell us the category and the brief. In 20 minutes, we'll show you what consumers are saying and where the open territory is.

Want to see a category first? Markets are live, from beauty to Christmas ads.