Analyst Lab — Depth, Without the Noise

When understanding demands depth.

Some questions need more than a snapshot — they need patience, precision, and every angle.

Analyst Lab combines speed, structure, and rigor — clarity, not clutter.
Each Card explores a subject in detail: what people perceive, what they expect, and where to act. You get more than findings — you get decision-grade clarity.

Product Performance Deep Dive

See the full picture — not just the highlights.

Sensia unifies reviews, comments, and social signals to deliver a 360° view of your product or brand. You get:

• Themes & drivers — perception patterns and emotional cues.
• Strengths & frictions — what works and what blocks.
• Share of Voice (SoV) — by topic or market.
• Priorities — what to improve or innovate first.

A cross-cutting synthesis built for leadership briefs and portfolio strategy.

Usage & Experience Deep Dive

Understand how, when, and why your product is used.

This Card maps real-life usage. Sensia detects:

• Contexts — morning, travel, family, post-workout…
• Frequency — routines and cadence
• Companions — complementary products & emerging hacks
• Pain points — across the journey

You get visual patterns, SoV metrics, and direct quotes — so UX, marketing, and product teams know where improvements matter most.

Language & Claims Alignment

Say it the way people believe it.

Claims aren’t always heard as intended. Sensia compares brand copy (pack, product, ads) with consumer language to detect credibility gaps and tonal mismatches. You see:

• Natural phrasing — how people describe the same benefits
• Trust words — what builds belief vs. what feels exaggerated
• Alignment maps — between brand speak and people speak

Ideal for refining pack copy, messaging, and claims validation.

Ingredient Insight Lab

Understand what’s inside — and how people feel about it.

Sensia isolates key ingredients in feedback to assess perception and effectiveness. You get:

• Praised & questioned ingredients
• Associations — emotional and functional
• Opportunities — reformulation and clarity.

A practical tool for R&D and comms to align science, transparency, and trust.

Packaging Deep Dive

Go beyond design — study experience.

Evaluate how people actually use your pack:

• Ergonomics & handling
• Open / close ease
• Texture & material compatibility
• Sustainability perception & waste reduction

Each aspect includes SoV and quotes. You get a structured view of what works — and what to fix first.

Sustainability & CSR Pulse

See how purpose drives preference.

This Card analyzes how consumers perceive sustainability and CSR:

• Topics — ethics, inclusivity, sourcing, packaging, impact
• Effect — influence on preference and loyalty
• Gaps — intention vs. perception

Results include comparative CSR sentiment maps and actionable guidance to strengthen credibility and differentiation.

Innovation Concept Builder

Turn insights into tangible ideas.

Turn insights into validated concepts — built from real consumer signals.
Innovation doesn’t start with ideas — it starts with evidence. Innovation Concept Builder transforms raw consumer insights into decision-grade product or brand concepts, ready for development or presentation.

It connects three layers of intelligence:

• Consumer Tensions — what people want, miss, or struggle to find.
• Concept Blueprints — structured ideas aligned with real needs and brand fit.
• Validation Cues — perceived novelty, credibility, and market resonance.

You get concise, slide-ready outputs:

• Clear opportunity areas and unmet needs.
• Concept descriptions with name, promise, and rationale.
• R&D and design recommendations — from formulation to storytelling.

Each concept is supported by authentic consumer language and evidence — turning intuition into validated direction. For R&I, brand, and innovation teams ready to move from signals to prototypes with confidence.

From signals to substance

Use Analyst Lab when questions require depth, precision, and decision-grade evidence. It’s where Sensia slows down — to think deeper, connect data points, and surface the truth behind perception. From here, insights rejoin the creative cycle — back to Discover & Frame, where new signals emerge and the loop continues.

Sensia. From Signals to Stories.