Analyst Lab — Depth, Without the Noise

When understanding demands depth.

Some questions need more than a snapshot.
They require patience, precision, and a view from every angle.

Analyst Lab is where Sensia delivers that depth — combining speed, structure, and analytical rigor without the clutter.

Each card helps you explore a subject in detail: what people perceive, what they expect, and where to act.
You get more than findings — you get clarity that leadership can use.

Product Performance Deep Dive

See the full picture — not just the highlights.

Sensia brings together all available data — reviews, comments, social signals — to deliver a 360° understanding of your product or brand.

You get:

• perception themes and emotional drivers,
• top strengths and friction points,
• share of voice analysis by topic or market,
• and actionable priorities for improvement or innovation.

A cross-cutting synthesis, designed to brief leadership or guide portfolio strategy.

Usage & Experience Deep Dive

Understand how, when, and why your product is used.

This card maps real-life usage moments.
Sensia detects:

• typical contexts (morning, travel, family, post-workout…),
• frequency and routines,
• complementary products and emerging hacks,
• and consumer pain points across the journey.

You receive visual usage patterns, share-of-voice metrics, and direct quotes — helping UX, marketing, and product teams focus improvements where they’ll matter most.

Language & Claims Alignment

Say it the way people believe it.

What you claim isn’t always what people hear.
Sensia compares brand claims, packaging copy, and ad messages with consumer language — detecting credibility gaps and tonal mismatches.

You see:

• how consumers naturally describe the same benefits,
• which words drive trust, and which feel exaggerated,
• alignment maps between “brand speak” and “people speak.”

Perfect for refining pack copy, product messaging, or claims validation.

Ingredient Insight Lab

Understand what’s inside — and how people feel about it.

Sensia isolates each key ingredient mentioned in consumer feedback to assess perception and effectiveness.

Results include:

• top praised and questioned ingredients,
• emotional and functional associations,
• and reformulation opportunities.

A practical tool for R&D and communication teams to align science, transparency, and trust.

Packaging Deep Dive

Go beyond design — study experience.

Beyond aesthetics, Packaging Deep Dive evaluates how real people experience your pack:

• ergonomics, grip, and handling;
• opening and closing ease;
• texture and material compatibility;
• sustainability perception and waste reduction.

Each aspect is quantified by share of voice and supported by quotes.
You get a factual, structured view of what works — and what to fix first.

Sustainability & CSR Pulse

See how purpose drives preference.

This card explores how consumers perceive your sustainability and CSR efforts:

• mentions of ethics, inclusivity, sourcing, packaging, impact;
• influence on brand preference and loyalty;
• gaps between intention and perception.

Outputs include comparative CSR sentiment maps and actionable guidance to strengthen credibility or differentiation.

Innovation Concept Builder

Turn insights into tangible ideas.

Innovation doesn’t start with brainstorming — it starts with listening.
Innovation Concept Builder transforms recurring consumer needs and frustrations into concise concept cards:

• idea title and promise,
• consumer tension it solves,
• perceived benefit and quote,
• and quick feasibility cues.

Use them to fuel innovation workshops, design sprints, or product roadmap planning.

From signals to substance

Use Analyst Lab when questions require depth, precision, and decision-grade evidence.
It’s where Sensia slows down — to think deeper, connect data points, and surface the truth behind perception.

From here, insights reconnect with the creative cycle: back to Discover & Frame, where new signals emerge, and the loop of intelligence continues.

Sensia. From Signals to Stories.