Research
Studies, reports and thinking on consumer signal — the market research behind our Intelligence Spaces.
Coffee syrups, squeeze enhancers, powder packets and electrolyte sticks let American consumers rework a drink they already like. More than 4…
Less sugar, zero, natural: drink syrups and squashes now make the same promises as soft drinks. But a concentrate is no longer only compared…
Beauty supplements promise firmer, brighter, better-hydrated skin. That promise sparks the purchase, and it is still what earns the repeat o…
Hair, lashes, brows, nails: what consumer reviews say about the wait, the first signs and the care products that support regrowth.
Men’s deodorants compete on hours: 48, 72, sometimes more. Yet the reviews bring the promise back to an ordinary day. Sensia’s European spac…
For people with sensitive skin, a product is first judged by what it does not do: it does not sting, it does not tighten, it does not leave …
During chemotherapy or radiotherapy, skin feels raw, the sense of smell changes and showering becomes an ordeal. What consumer reviews say a…
Every face SPF on the shelf leads with protection. Yet when British consumers explain why they chose theirs, protection comes sixth. What mo…
INTRODUCING THE 8TH GENERATION OF THE SENSIA ENGINE Understanding what matters across hundreds of thousands of consumer reviews, identifying…
Feeding a cat means sitting an exam at every meal. Across 54,000 European reviews of cat food, three tensions keep coming back that barely e…
Britain's dog population has jumped since 2021, and "natural" dog food brands are changing hands across Europe. Yet in owners' own reviews, …
THE 8TH GENERATION OF THE SENSIA ENGINE · FOR AI, DATA AND TRANSFORMATION LEADERS When organisations deploy AI to analyse text, three invest…
