Discover & Frame — The Art of Seeing Early

See what moves people, before everyone else does.

Most projects start too late.

When competitors already sound the same, and trends have become clichés.

Discover & Frame helps you see what’s shaping your market before it’s obvious — by reading the real world as it happens.

It turns millions of spontaneous signals — reviews, posts, comments — into clear storylines you can use.

To explore, position, or prepare the next brief with confidence.

Trend & Signal Radar

Find what’s rising, fading, or about to take off.

Sensia’s Trend & Signal Radar identifies the 3–5 strongest consumer signals emerging from conversations across your category.

Each signal comes with:

• a short, human-readable label (e.g. “Less Sugar, More Function”),
• a trend strength indicator (Rising / Stable / Declining),
• supporting consumer quotes, and
• a concise summary of what’s driving or limiting adoption.

You don’t get a dashboard — you get a radar view you can instantly reuse in a deck or workshop.

Ideal for early innovation scouting, category immersion, or thought leadership.

Narrative Territory Finder

See the stories your category is built on.

Every market speaks in a few recurring narratives — functional, emotional, or hybrid.
Sensia’s Narrative Territory Finder clusters how consumers talk about benefits, feelings, and brand language.

It delivers:

• 4–6 natural narrative territories, each named and described;
• a tonal indicator (emotional / functional / mixed);
• a competitive occupancy map (High / Medium / Low);
• and 2–3 verbatims that illustrate how people naturally express each idea.

You instantly understand where your brand’s story already fits — and where you could sound different.

Perfect for positioning, pitch preparation, and early messaging work.

Audience Speak

Listen to how people really talk — and why.

Audience Speak turns qualitative chaos into structured understanding.
It analyzes consumer reviews and comments to identify 3–4 audience profiles based on how people express themselves:

• their motivations,
• their barriers or doubts,
• and their characteristic tone or vocabulary.

Each profile comes with practical tables: motivations, barriers, and language cues — plus strategic “Do’s and Don’ts” for communication.

It’s not a persona exercise — it’s the actual voice of your audience, synthesized and ready to brief your creative team.

When to use Discover & Frame

Use this Family when you need to:

• understand what’s changing in your category before it hits mainstream,
• explore how people talk about products or emotions you want to own,
• or prepare a strategic or creative project that requires cultural and audience context.

It’s your entry point — the moment when questions are still open, and curiosity drives the brief.

Once you’ve seen where attention moves and how people speak, the next step is to decide what matters most — that’s where Decide & Prioritize begins.

→ Next: Decide & Prioritize — The Beauty of Clarity.

Discover & Frame gives you clarity at the very start of the process —
so every decision after feels grounded, not guessed.

Sensia. From Signals to Stories.