Research
Coffee syrups, squeeze enhancers, powder packets and electrolyte sticks let American consumers rework a drink they already like. More than 4…
Less sugar, zero, natural: drink syrups and squashes now make the same promises as soft drinks. But a concentrate is no longer only compared…
In the UK, "no sugar" stopped being a differentiator some time ago. What shoppers complain about now is the opposite of excess: flavour that…
See what moves people, before everyone else does. Most projects start too late. When competitors already sound the same, and trends have bec…
Ask Sensia is not just a chatbot — it’s your AI-powered insight strategist.
The Internal RAG Dream RAG (Retrieval-Augmented Generation) is everywhere.
Every product claims to have an “AI Copilot” now. Most offer basic answers, quick summaries, or a wrapper around GPT.
Skincare is undergoing a radical transformation. Inspired by the wellness and nutrition industry, beauty brands are increasingly incorporati…
Updated version of this study Does sparkling water need a function? October 2026 · North America · 50,000+ reviews This study has been updat…
In the beauty and personal care industry, packaging is essential for both user experience and brand image. Well-designed packaging not only …
Why brands need more than dashboards Marketers and product teams are drowning in data. Social listening tools flood them with mentions, enga…
The Problem with Traditional Consumer Analysis Tools Today’s brands and agencies are flooded with consumer data, but most existing tools fai…
