Decide & Prioritize — The Beauty of Clarity

Make choices with confidence.

In a world full of data, clarity is a competitive advantage.

Decide & Prioritize helps you identify what truly resonates — with consumers, with culture, with your brand.

These cards don’t just analyze; they give direction.
They turn feedback into evidence, intuition into decision, and hesitation into action.

Claim Relevance QuickCheck

Find out if your message works — instantly.

Before investing in production, Sensia helps you validate your claim ideas directly through real consumer language.

Upload your shortlist of claims or key messages.

The system scans spontaneous feedback and discourse around similar ideas to tell you:

• Does the claim resonate?
• Does it sound credible and distinct?
• Or does it trigger confusion or skepticism?

You get a clear verdict — Go / Rework / Drop, supported by authentic consumer quotes and a short rationale.

Perfect for testing product messaging, ad copy, or early campaign ideas — in hours, not weeks.

Pack & RTB QuickTest

See your pack as consumers see it.

Designs speak, but not always the way you think.

Sensia’s Pack & RTB QuickTest analyzes how people perceive your pack design and its Reason-to-Believe elements — what convinces, what confuses, and what needs rework.

Upload your pack visuals or product page. Sensia evaluates:

• first impressions and emotional reactions,
• clarity of key claims, icons, and hierarchy,
• relevance of materials, format, and tone.

Results come as a concise report:

• top 3 positives,
• top 3 friction points,
• and prioritized “fix first” recommendations.

It’s the fastest way to see if your design is delivering the message it was meant to carry.

Competitive Angle Selector

Know where you stand — and where to move.

Markets are crowded. Categories repeat themselves.

Competitive Angle Selector helps you visualize which strategic angles differentiate your brand — and where competitors overlap.

It compares how consumers talk about you versus others, revealing:

• recurring emotional and functional angles (trust, indulgence, sustainability, etc.),
• perceived saturation and originality for each,
• and the whitespace where your message could stand apart.

Delivered as a simple visual grid and synthesis — no slides to clean, no noise.
A precise tool to position your brand and sharpen your creative brief.

When clarity drives action

Use Decide & Prioritize when choices start to multiply — when your team needs to cut through complexity, validate ideas, or build consensus with evidence.

It’s the bridge between exploration and creation — the moment when signals become decisions, and confidence replaces doubt.

From here, every insight can become a story.

That’s where Create & Brief begins.

→ Next: Create & Brief — From Insight to Imagination.

Sensia. From Signals to Stories.