Decide & Prioritize — The Beauty of Clarity

Make choices with confidence.

When everything looks equally important, nothing moves. You don’t need more data — you need perspective.

Decide & Prioritize brings structure, relevance, and speed to complex work.

Claim Relevance QuickCheck

Know if your words truly resonate.

In a meeting room, everything sounds right. Claim Relevance QuickCheck helps you see how it lands in the real world.

Test any claim, tagline, or key message — live on a product page, in a brief, or as early copy. Sensia compares your phrasing to how people actually talk about similar ideas in reviews and conversations.

It tells you:

• Resonance: close or distant.
• Perception: credible, emotional, or empty.
• Language: what’s overused — what creates connection.

You get a clear verdict — Go / Rework / Drop — backed by quotes, tone cues, and concise reasoning. Ideal for refining positioning, on-pack RTBs, and creative routes — and for agencies testing copy directions before a pitch.

Pack & RTB QuickTest

See your pack in the words it inspires.

Design isn’t just visual — it’s verbal.

Pack & RTB QuickTest helps you understand how people talk about your pack, your product page, and the key Reason-to-Believe elements that define first impressions.

You can test:

• Pack text: claims, descriptors, hierarchy.
• PDPs: how benefits and RTBs are phrased.
• Short briefs: pre-design or pre-launch.

Sensia reads reactions to similar language across reviews and social comments, then shows:

• What convinces and feels credible.
• What confuses or sounds generic.
• What to fix first for clarity and persuasion.

A concise report with highlights, friction points, and fix-first recommendations — ready for brand, design, or creative teams. Agencies fine-tune copy before campaigns; brands sharpen RTBs and on-pack storytelling.

Competitive Angle Selector

Know where you stand — and where to move.

Crowded markets. Repeated stories. Clear angles win.

Competitive Angle Selector helps you visualize which strategic angles differentiate your brand — and where competitors overlap.

It compares how consumers talk about you versus others, revealing:

• Angles: recurring emotional & functional themes (trust, indulgence, sustainability…).
• Saturation: how original or over-used each feels.
• Whitespace: where your message can stand apart.

A simple visual grid with a crisp synthesis — no slides to clean, no noise. A precise tool to position your brand and sharpen the brief.

When clarity drives action

Use Decide & Prioritize when choices multiply — to cut through complexity, validate ideas, and build evidence-based consensus. It’s the bridge between exploration and creation — the moment signals become decisions. From here, every insight becomes a story.

→ Next: Create & Brief — From Insight to Imagination.

Sensia. From Signals to Stories.