In today's data-driven world, verbatim transcripts have emerged as a valuable resource for market research. They can be sourced from various channels like surveys, interviews, and user tests, providing a rich tapestry of qualitative data that marketers crave.
Yet, the abundance of data in verbatim transcripts comes with a challenge: analyzing a large volume of them can be a daunting task. Marketers often find themselves at the crossroads of qualitative and quantitative data, yearning for a solution that empowers them to extract insights from qualitative data at scale.
Enter Sensia's file import feature, a revolutionary solution designed to turbocharge the use of verbatim transcripts for market research. Here's why it's a game changer:
Versatile Data Sources: Sensia seamlessly handles verbatim transcripts from diverse sources, offering flexibility and ease of data integration.
Limitless Scalability: With Sensia, there's no cap on the number of files you can analyze. Scale up your research effortlessly.
File Format Freedom: Sensia effortlessly supports popular file formats, including .csv, .xlsx, .xls, and .txt, ensuring compatibility with your data.
Global Language Support: Communication knows no bounds with Sensia. It accommodates over a hundred languages, breaking down linguistic barriers.
Imagine you're launching three versions of a new product, and you want to determine which one holds the most promise. Each version has generated verbatim transcripts from consumer tests, and you're ready to analyze them. Here's how Sensia's file import feature simplifies this task:
Create a project in Sensia, providing a name, description, and product category. It's your research hub.
Gather your verbatim transcript files, whether it's one file per product version or multiple files for each version. Sensia caters to both scenarios.
Import the files into Sensia, and let the AI work its magic.
In just minutes, Sensia delivers a comprehensive analysis of your product versions, including:
Number of verbatims analyzed
Proportions of negative and positive verbatims for each version
Product scores for each version
Dominant emotions associated with each version
Sensia's AI ensures objectivity in scoring, making cross-category comparisons a breeze.
Sensia's report takes you on a deep dive into your product's performance, intelligently assessing key attributes that hold the most sway with consumers. The constituent attributes of product performance, grouped into categories like product experience, consumer outcome, packaging, and purchase intention are thoughtfully evaluated.
Going even deeper, the In-Depth analysis unveils precisely what's effective and what's not, featuring:
Key Product Metrics Radar
Category-level Score Card
Best Verbatims by category
Sensia isn't just about numbers; it's about unraveling the 'why' hidden within the data. Harness the power of Sensia's AI to gain a comprehensive understanding of what's driving success and where improvements are needed in each product version.
In-Depth Analysis: Delve deeper into attribute-level details to pinpoint the strengths and weaknesses unique to each product version.
Sentiment Context: Sensia's In-depth takes you beyond surface-level analysis by allowing you to explore verbatim transcripts associated with each attribute. Gain invaluable insights into consumer sentiments.
Nuanced Sentiment Exploration: Seeking nuanced analysis? Sensia's ranking of sentences by score empowers you to explore a spectrum of sentiments for each attribute.
Upon completing your analysis, need to distill the key takeaways for your next meeting? Sensia takes care of that too. It not only highlights critical areas of interest but also furnishes customized recommendations to elevate your product.
Automatic Executive Summary
Key Watch-outs
Targeted Improvement Recommendations
Sensia's file analysis feature is a Swiss Army knife for market research:
Optimize products before launch and reduce the risk of failure.
Identify winning product versions among multiple options.
Objectively position products within a range.
Revamp established products by uncovering improvement opportunities.
Gain a competitive edge by understanding market dynamics.
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