The Nutri-Score is a front-of-pack nutrition label designed to help consumers quickly and easily understand the nutritional quality of food products. Developed in France, it uses a color-coded scale ranging from green (A) for the healthiest options to red (E) for less healthy ones. This score is calculated based on the levels of nutrients like calories, sugar, salt, and saturated fats, as well as beneficial components such as fiber and protein.
Adopted in several European countries—including France, Belgium, Germany, and Spain—the Nutri-Score aims to guide healthier food choices and promote transparency in the food industry.
Sensia has conducted a groundbreaking study analyzing more than 32,000 online reviews for 100 food products with Nutri-Scores ranging from A to E. The study spans four key food categories:
- Dairy and dairy-based products,
- Sweet grocery products,
- Savory grocery products, and
- Plant-based nutrition.
In addition, Sensia examined over 45,000 reviews for products rated Nutri-Score A, grouped by category, to provide a deeper dive into how the highest-rated products are perceived by consumers.
Key highlights of the study:
- An innovative approach: For the first time, Artificial Intelligence has been used to decode consumer perception of Nutri-Score with unmatched precision and depth.
- Exclusive insights: Discover how Nutri-Score influences product appreciation and purchase motivations in ways that have never been explored before.
- The largest study of its kind: Over 70,000 customer reviews analyzed using AI, delivering unparalleled insights into this health-conscious labeling system.
Discover the complete study (French):
Explore a detailed summary of the key insights here.