Study
When skin hurts: finding comfort in everyday care
During and after cancer treatment, skin can become painful, unpredictable, hard to touch and sometimes hard to care for. Skincare reviews re…
Research
Study
What consumers really mean when they say a face serum “works”
The UK and France hold face serums to the same standard, but they look for a different first proof. What consumer reviews reveal about textu…
Study
When taking care of yourself means something different
Relief, recognition, small moments of normality: what more than 100,000 consumer reviews reveal about care routines during and after cancer …
Study
The Rise of Functional Beauty: Do Consumers Trust Skincare with Food-Based Ingredients?
Skincare is undergoing a radical transformation. Inspired by the wellness and nutrition industry, beauty brands are increasingly incorporati…
Study
Consumer Decision Drivers in Functional Sodas and Premium Flavored Sparkling Waters
How Functional Benefits and Naturalness Shape Beverage Preferences The Market Challenge The beverage industry is experiencing a significant …
Study
Understanding Olfactory Trends for 2025
This study represents a major breakthrough in analyzing olfactory preferences: for the first time, consumer reviews from e-commerce platform…
Study
Understanding Consumer Perception of Nutri-Score through Online Reviews
The Nutri-Score is a front-of-pack nutrition label designed to help consumers quickly and easily understand the nutritional quality of food …
Study
How Does a "Clean Eating" Promise Shape Consumer Loyalty? Insights from Hu Kitchen’s Approach
In today’s health-conscious world, the concept of "clean eating" has evolved beyond a trend—it has become a defining standard for many brand…
Study
Understanding Consumer Perception of Innovative Ingredients like Sweet Proteins in Food Products
In the ever-evolving food industry, particularly with the rise of health-conscious consumers, understanding how innovative ingredients are p…
Study
Revolutionizing Marketing and Creativity with AI: The Perfect Sneakers Study
In the fast-paced world of marketing and creativity, staying ahead requires innovative approaches and cutting-edge technology. At Sensia, we…