Understanding Olfactory Trends for 2025

This study represents a major breakthrough in analyzing olfactory preferences: for the first time, consumer reviews from e-commerce platforms are combined with emerging trends detected on TikTok and Instagram.

The study decodes the impact of new olfactory trends and highlights the most popular fragrances across five major categories:

• Clean Note
• Solar Note
• Pink Pepper
• Atypical Accords
• Oud

Gain access to detailed analyses of olfactory trends and fragrance references launched in 2024. With Sensia's AI, explore:

• Consumer insights: perceptions, expectations, and preferences of different buyer profiles.
• Key ingredient analysis: the impact of atypical accords, note longevity, and the appeal of olfactory compositions.
• Packaging evaluation: how design influences product perception and purchase intent.
• Competitive positioning: strengths and weaknesses of various brands against emerging trends.
• Strategic recommendations: product optimization pathways, marketing differentiation, and potential innovations.

This study provides a detailed analysis of 39 new launches, including:

• 312 Saint Honoré (BDK)
• Absolue 1001 Roses (Lancôme)
• Absolue Le Parfum (Lancôme)
• Acne Studios (Edition de Parfums F. Malle)
• Afternoon Delight (REPLICA)
• Alula (Penhaligon’s)
• Âme du coeur (Liquides Imaginaires)
• Apom (MFK)
• Black Meisterstück (Montblanc)
• Bvlgari Man in black (BVLGARI)
• Calm Bliss (Charlotte Tilbury)
• Comète (Chanel)
• Cosmic Power (Charlotte Tilbury)
• Dilshad (PIERRE GUILLAUME)
• Encore une fois (Infiniment Coty)
• Extreme Leather (Montblanc)
• Fame Intense (Rabanne)
• Fantasque (GIVENCHY)
• Flower Ikebana Mimosa (Kenzo)
• Frida’s Thorns (OBVIOUS)
• Gabrielle L'Eau (Chanel)
• Joyphoria (Charlotte Tilbury)
• Love Frequency (Charlotte Tilbury)
• More Sex (Charlotte Tilbury)
• New Look (Christian Dior)
• Nomade Nuit d'Egypte (Chloé)
• Oud For Greatness Neo (INITIO PARFUM PRIVÉS)
• Oud Ispahan (Esprit de parfum DIOR)
• Paddock (HERMES)
• Perseus (Parfums de Marly)
• Pétale d'Iris (Panier des Sens)
• Red Keela Split (FOMOWA)
• Rouge Smoking Ext (BDK)
• Song of oud (AJMAL)
• Sunkissed Goddess (Kilian)
• Tendres Instants (Yves Rocher)
• The Scent Elixir for Her (Hugo Boss)
• Tilia (Marc-Antoine Barrois)
• Vénus (Nina Ricci)

Read our article on the 2025 olfactory trends highlighting key insights from the study.

Download the Study