Marketing and brand
Brief, position and challenge with evidence.
- Claims that earn trust
- Territories you can own
- What the next platform stands on
What Sensia builds
- Claim Test
- Angle Map
- Narrative Territory Finder
- Brand Narrative Blueprint
For brands
Consumer evidence for marketing and innovation teams.
Know what your consumers value, doubt and compare, in their own words, before you brief an agency, launch a product or sign off a campaign.
A 20-minute live session on your own category.
LIVE · Narrative Territory FinderSensory Beauty · global
Which sensory territories can a beauty brand own?▍
scanning 212k signals · global
6 territories mapped
- Glow you can feelstrongest approvalapproved
- Weightless performancestrongest approvalapproved
- Sticky, grainy or heavy first contactrejected on first touchdealbreaker
Source · 212k consumer signals · Sensory Beauty market
Which sensory territories can a beauty brand own?
6 territories mapped
Source · 212k consumer signals · Sensory Beauty market
By team
Own the evidence behind your decisions.
In-house or with agencies, the consumer evidence behind your briefs, claims and launches should be yours.
Innovation and R&D
Decide what to develop, and how a change will land.
- Unmet needs worth a product
- Reactions to ingredients and textures
- Perception after a recipe change
What Sensia builds
- Trend Radar
- Ingredient Insight Lab
- Packaging Deep Dive
- Innovation Concept Builder
Advertising and communication
Know who you're talking to before you produce.
- Audiences and the words that reach them
- Creative hooks, pre-tested
- What people said after the campaign
What Sensia builds
- Audience Speak
- Creative Signals Pre-Test
- Post-Campaign Comment Lens
Also for sales and e-commerceArguments for retail partners, and product pages written in consumers' own words.
Proof
What brand teams have done with Sensia.
One promise, two markets
Claim Test · Narrative Map · UK and France
- Consumer reviews18,000+
- Products analysed100+
- Markets2
- Analyses8
Verdict and confidence by market
| Claim | UK | France | Next step |
|---|---|---|---|
| The reformulation promise | REWORK90% | GO85% | Prove it with taste |
| Naturally balanced | REWORK84% | REWORK60% | Not their word |
| An everyday treat | GO76% | — | Enjoyment first |
Reformulation claims
The same promise earned a Go in France and a Rework in the UK, where consumers read it as a trade-off. “Balanced” was not their word in either market. Four teams worked from the same evidence.
The brief
Will consumers believe our reformulation claims, and read them the same way in every market?
One evidence base, four teams
- R&D
- Consumer Insights
- Sensory
- Marketing
Men's care claims, market by market
Claim Test · 3 claims · 3 markets
Verdict and confidence by market
| Claim | Australia | Brazil | Germany | Category |
|---|---|---|---|---|
| Long-lasting freshness & odor protection | GO85% | GO90% | GO85% | Expected |
| Pleasant, masculine scent | GO78% | GO85% | GO80% | Differentiator |
| Good value, accessible price | REWORK60% | GO80% | REWORK60% | Market-dependent |
Men's care claims
Freshness is the price of entry: every brand claims it. Scent is what sets the brand apart, and value only leads in one market. The team knew where to invest, without a new study.
The brief
Do our claims still resonate with men, market by market? There is no previous study to start from.
Global Consumer Insights teamThe evidence
- 29,000+ consumer reviews
- 3 markets, read one by one
- 0 new survey
Who owns which territory
Narrative Map · Claim Test · UK, Spain, US
- Consumer reviews62,000+
- Products, incl. private labels270+
- Markets3
- Analyses7
Territory strength by brand · UK
| Territory | The brand | Rival A | Rival B | Rival C | Status |
|---|---|---|---|---|---|
| Healthier, no sacrifice | Crowded | ||||
| Real fruit, real taste | Entry ticket | ||||
| No artificial finish | Open | ||||
| Everyday functional benefit | Ownable |
Better-for-you positioning
Every brand promised “healthier, without sacrifice”. Consumers judged it on texture and on the finish. The team found the one territory no rival held, in three markets, in six weeks.
The brief
How do consumers define a better-for-you option, and which territory can we own against brands and private labels?
The evidence
- UK, Spain, US
- Brands and private labels
- 0 new survey
Your insights setup
Whatever your insights setup.
You have an insights team
Sensia extends it.
Your insights team shapes the scope and reads the evidence, and becomes the source the business relies on between two studies.
You don't, or it's outsourced
Start with a Managed Insight Project.
Our senior consultants, many of them former heads of insight at global consumer goods companies, frame the questions and read the results with you.
How brands start
From one decision to a capability.
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1
See it on your market
A 20-minute live session on your own question.
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2
Start with one decision
A Managed Insight Project on a launch, a claim or a campaign, within your scope and budget.
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3
Equip your Champions
A living evidence base around your categories and competitors, in the Sensia app.
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4
Expand when you're ready
More teams, more markets, and the AI assistants your organization adopts.
Sensory Beauty
Textures and experiences that make people talk, and buy again. The market behind the card above. Always on, global.
€279 / month7-day free trial
See it live
Bring the decision you're working on.
A launch, a claim, a campaign or a new market. In 20 minutes, we'll show you what consumers are saying about it.
Want to try it on your category first? Every market has a 7-day free trial.