For brands
Know what consumers value, doubt and compare, in their own words, before you shape a range, brief an agency, launch a product or sign off a campaign.
A 20-minute live session on your own category.
Which sensory territories can a beauty brand own?
6 territories mapped
Source · 212k consumer signals · Sensory Beauty market
By team
In-house or with agencies, the consumer evidence behind your briefs, range choices, claims and launches should be yours.
Brief, position and challenge recommendations with evidence.
What Sensia builds
Read the category structure and see where your portfolio still has room to move.
What Sensia builds
Decide what to develop, rework or reformulate before you invest further.
What Sensia builds
Know who you're talking to before you produce — and what actually resonated after the campaign.
What Sensia builds
Also for sales and e-commerceArguments for retail partners, and product pages written in consumers' own words.
Proof
Claim Test · Narrative Map · UK and France
| Claim | UK | France | Next step |
|---|---|---|---|
| The reformulation promise | REWORK90% | GO85% | Prove it with taste |
| Naturally balanced | REWORK84% | REWORK60% | Not their word |
| An everyday treat | GO76% | — | Enjoyment first |
The same promise earned a Go in France and a Rework in the UK, where consumers read it as a trade-off. “Balanced” was not their word in either market. Four teams worked from the same evidence.
Will consumers believe our reformulation claims, and read them the same way in every market?
Claim Test · 3 claims · 3 markets
| Claim | Australia | Brazil | Germany | Category |
|---|---|---|---|---|
| Long-lasting freshness & odor protection | GO85% | GO90% | GO85% | Expected |
| Pleasant, masculine scent | GO78% | GO85% | GO80% | Differentiator |
| Good value, accessible price | REWORK60% | GO80% | REWORK60% | Market-dependent |
Freshness is the price of entry: every brand claims it. Scent is what sets the brand apart, and value only leads in one market. The team knew where to invest, without a new study.
Do our claims still resonate with men, market by market? There is no previous study to start from.
Global Consumer Insights teamNarrative Map · Claim Test · UK, Spain, US
| Territory | The brand | Rival A | Rival B | Rival C | Status |
|---|---|---|---|---|---|
| Healthier, no sacrifice | Crowded | ||||
| Real fruit, real taste | Entry ticket | ||||
| No artificial finish | Open | ||||
| Everyday functional benefit | Ownable |
Every brand promised “healthier, without sacrifice”. Consumers judged it on texture and on the finish. The team found the one territory no rival held, in three markets, in six weeks.
How do consumers define a better-for-you option, and which territory can we own against brands and private labels?
How teams work with Sensia
Marketing, Category, Innovation or Communication teams can start from a real business question. When an Insights team exists, it strengthens the scope, interpretation and reuse of the evidence.
Marketing · Category · Innovation · Communication
Bring a launch, a portfolio decision, a claim or a campaign. Sensia structures the evidence around that question, and our senior consultants can frame the work directly with the team that owns the decision.
Scope · methodology · interpretation · reuse
Where an Insights team exists, it can challenge the scope and interpretation, safeguard the evidence, and turn one answer into a reusable base across teams and future questions.
No dedicated Insights team? Our senior consultants — many former Insights leaders at global consumer companies — can play that role with you.
How brands start
A 20-minute live session on your own question.
A Managed Insight Project on a launch, a portfolio decision, a claim or a campaign, within your scope and budget.
A living evidence base around your categories and competitors, in the Sensia app.
More teams, more markets, and the AI assistants your organization adopts.
Textures and experiences that make people talk, and buy again. The market behind the card above. Always on, global.
See it live
A launch, a portfolio decision, a claim, a campaign or a new market. In 20 minutes, we'll show you what consumers are saying about it.
Want to try it on your category first? Every market has a 7-day free trial.