Customer story · Global food company
A food company wanted to position a better-for-you range in a category where every brand makes the same promise.
62,000+ consumer reviews · UK, Spain and US · 6 weeks
“Healthier, no sacrifice”: every brand and private label claims it.
An everyday functional benefit: the one territory no rival holds.
| Territory | The brand | Rival A | Rival B | Rival C | Status |
|---|---|---|---|---|---|
| Healthier, no sacrifice | Crowded | ||||
| Real fruit, real taste | Entry ticket | ||||
| No artificial finish | Open | ||||
| Everyday functional benefit | Ownable |
The story
Leading brands and private labels all sold a healthier version without sacrifice. Saying it again would not set the range apart.
Sensia read what consumers had already written about the brand, its competitors and private labels, in each market, so every territory could be compared like for like.
62,000+ consumer reviews
Consumers don't reject the healthier version. They test it with their first taste: thick and creamy reads as quality. An artificial finish is the barrier that keeps coming back.
The brand's functional benefit is the territory nobody else holds. In the US, it leads. In the UK, consumers want taste first, so it supports.
How it worked
Each with the brand, its competitors and private labels.
Who consumers link to each one, brand by brand.
A verdict and a confidence level per market.
Seven focused scopes, three markets, six weeks.
In consumers' words
“Nope. This tastes just like the real deal.”
that no rival holds, ready to own.
since February 2026, across 89,000+ consumer reviews and four markets.
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