Beauty & Personal Care

Read beauty through the people who use it.

Understand textures, routines, perceived results and the claims people believe. Turn category-specific consumer signals into product and brand recommendations.

Discuss your market Explore markets

Skincare, haircare, body care, makeup and everyday hygiene.

What Sensia reads

Beyond the benefit written on the pack.

The product experience

Texture, finish, scent, application and perceived results, including the discomfort and disappointments consumers describe.

The place in the routine

How people combine products, discuss ingredients, adapt their routines and judge whether a product fits their needs.

The reason to choose

Credible benefits, competitor comparisons, price expectations and the language shoppers use when recommending or rejecting a product.

Questions and outputs

Make the evidence useful for the next brief.

Focus on your category, competitors and countries. Beauty-specific analysis turns the evidence into Guided Outputs your brand and product teams can use.

Questions teams bring

  • Which textures do people praise or reject?
  • Which benefits distinguish us from competitors?
  • Does our language match consumers' experience?

What teams receive

  • Claim Test and consumer-language recommendations
  • Narrative Territory Finder for brand positioning
  • Ingredient insights and product-experience priorities

In practice

See the consumer evidence at work.

Your category

Start with the product question on your desk.

A texture, an ingredient, a claim or a positioning choice. Define the scope with our team and receive recommendations grounded in what consumers actually describe.

Discuss your market

For marketing, insights, innovation and commerce teams.