Customer story · Global food company
A food company was changing the recipe of a core range. Before putting a new claim on the pack, it wanted to know how consumers would read it.
18,000+ consumer reviews · UK and France · 4 teams
GO85% confidence
The reformulation promise is a reason to buy.
REWORK90% confidence
The same promise reads as a trade-off.
| Claim | UK | France | What it means |
|---|---|---|---|
| The reformulation promise | REWORK90% | GO85% | Prove the promise with taste. |
| Naturally balanced | REWORK84% | REWORK60% | Not their word: replace it with theirs. |
| An everyday treat | GO76% | — | Works when enjoyment comes first. |
The story
Reducing a key ingredient is a technical decision. Consumers judge it with their first taste, and with the words on the pack. The team's worry: that the change would be read as a trade-off.
Instead of launching a survey, Sensia read what consumers had already written about the brand, its competitors and private labels, market by market.
18,000+consumer reviews, already written
| UK | France | |
|---|---|---|
| The brand | ||
| Competitors | ||
| Private labels |
Consumers never call the taste balanced. They describe what they feel. And texture is their proof: thin reads as something taken out, creamy as nothing lost.
The claims were rewritten around what consumers notice, and each market got its own reading of the same promise.
How it worked
Reviews of the brand, its competitors and private labels. Nothing to field, nobody to recruit.
A verdict, a confidence level and the consumer quotes behind it.
Taste, then a second market, then a wider benchmark, without restarting the research.
Eight analyses over five months, on one evidence base.
How it landed
“The platform gives us a diagnosis that is extremely easy to read. It is incredibly rich, and we believe this represents an important part of how consumer insight work will evolve.”
worked from the same evidence.
R&DConsumer InsightsSensoryMarketing
since February 2026, across 89,000+ consumer reviews and four markets. The work didn't stop here.
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