Customer story · Global food company
The category was sold through one familiar occasion. The company wanted to know whether consumers already did more with it.
1,000+ consumer verbatims · one European market
1
default occasion.
5+
occasions, already.
Behaviour was already broader than the category story.
Activation platform
A simple activation logic: show more occasions, remove the friction around them, and make the product easier to imagine across the week.
| Lever | Consumer evidence | Activation |
|---|---|---|
| Usage expansion | Already used beyond the default occasion | Recipes · social content · retail media |
| Cross-merchandising | Bought and used with the same companion products | Bundles · adjacent placement · promotions |
| Format and packaging | Convenience and freshness drive repeat use | Easier handling · smaller formats · freshness cues |
| Product experience | Taste and texture frictions cut frequency | Optimisation · usage guidance · benefit messages |
The story
It remained the mental shortcut, and limited how often people thought of the product.
Sensia read real usage, pain points, benefits and packaging expectations. Not to invent a new behaviour, but to find the ones already happening.
1,000+ consumer verbatims
Consumers cooked with it, snacked with it, and paired it with the same companion products.
I use it in far more ways than the pack suggests.Consumer verbatim · translated
Price, origin and basic benefits were crowded. Culinary versatility was not.
How it worked
The occasion everyone sells.
What people already do, and what stops them doing it more.
Levers for content, retail, packaging and product.
Growth reframed as frequency: more moments per household.
What changed
Versatility gave innovation, category and marketing teams one direction.
Usage expansionCross-merchandisingFormat and packagingProduct experience
The same company also found new rituals in a mature category, and turned a seasonal product into a year-round habit.
Read the next story →See it live
Bring one usage question to a 20-minute session. We'll show you what consumers already do, where the friction sits, and which occasions are worth activating.