How it works

How Sensia turns consumer signals into decisions.

Sensia captures what consumers say across reviews, social and retail, extracts every signal with models trained for your sector, and builds the analyses your teams need, on any segment.

Discuss your market Explore markets

20 minutes, run live on your market.

  • 100B+ signals within reach
  • 6 signal types per review
  • 100+ countries and languages
One review, four signals sector model · skincare
★ ★ ★ ★ ★

“Absorbs fast, but stings on my sensitive skin. Cheaper than my old one, and better at night.”

A star rating keeps one number. Sensia keeps everything the review says.
Attribute absorbs fast
Doubt stings on sensitive skin
Comparison cheaper than a competitor
Usage moment better at night

Each signal classified: attribute, benefit, usage moment, emotion, comparison or doubt.

A different way to work with consumer knowledge

Intelligence your teams can explore further and reuse

Sensia structures the expectations, uses and perceptions expressed in the sources within your scope. Your teams can investigate a question, compare markets and return to the expressions behind the analysis.

  • Understand more than a rating

    A review can reveal a use, a motivation, a concern or a comparison. Sensia connects these elements to build a richer understanding of the experience.

  • Explore a question in greater depth

    Within an existing intelligence space, explore questions covered by its sources and scope in minutes.

  • Inform a decision

    Compare positioning options, audiences or product priorities, with analysis linked to the expressions that support it.

  • Reuse what you learn

    Revisit a question or explore a new angle using the same knowledge base, which can be enriched and updated according to your needs and plan.

Example question

  1. Starting question

    Which usage occasions could we develop beyond our core market?

  2. What we explore

    Usage contexts, motivations, barriers and competing offers.

  3. Decision to inform

    Which audiences and occasions to prioritize, and how to adapt the value proposition.

The mechanism

From raw signal to answer, step by step.

Sector-trained AI and research agents that find, structure and answer, continuously.

  1. 1

    The sources

    Reviews, social, e-commerce, retail feedback and your own files, across 30+ platforms, 100+ countries and 100+ languages.

    Google reviewsWalmartOcadoTikTokRedditSephoraTrustpilotYour files
  2. 2

    Your markets

    You choose the scope: a category, a set of brands, a topic, one or several countries. Run it once as a study, or keep it always-on.

    ALWAYS-ON — new sources added, every insight refreshed

    35,204signals analysed · climbing live

    • + 12 new reviews · Boots UK
    • + 4 TikTok mentions · FR
    • + 1 retailer Q&A · DE
    • + 7 new reviews · Sephora FR
    • + 2 forum threads · UK
    • + 9 TikTok mentions · ES
  3. 3

    Lead users first, then teams

    Lead users · Sensia app

    Define scopes, explore, analyse, generate outputs and govern the evidence base.

    Teams · when you're ready

    Ask the same governed intelligence from their own AI assistant, through MCP.

From the insights team to the person answering a brief, everyone works from the same consumer evidence.

What Sensia is

One engine, from raw signals to answers.

Not a generic model, not a dashboard. Sector-trained AI and research agents that find, structure and answer, continuously.

Sensia Consumer intelligence engine
Finds new sources, always-on
Extracts every signal, by sector
Builds analyses on any segment
Generates decision-ready outputs
Compares brands, markets and territories
Answers in the app or your AI assistant

Finds, structures and analyses signals, then delivers answers in the Sensia app or your AI assistant.

Where Sensia fits

From observation to decision: what each approach delivers.

The same conversations can be analyzed in very different ways. What changes is the depth of analysis and the nature of the outcomes.

ApproachHow it analyzes the dataWhat you get
Research & PanelsKantar · GWI · YouGov Measure and explore defined questions through quantitative and qualitative research. Measurements, understanding of motivations and recommendations on a specific research topic.
Trend Forecasting & Market IntelligenceWGSN · Mintel · Euromonitor Combine data, trends, research and expertise to anticipate market developments. Trends, outlooks and future opportunities to inform strategy.
Social ListeningBrandwatch · Talkwalker · Sprinklr Classify, measure and track conversations: topics, sentiment, volumes and changes. AI helps explore and summarize them. Dashboards, metrics, trends and alerts. What people are saying, what is emerging and what is changing.
Internal AI ProgramsAssistants · AI Agents Process and analyze connected data using the models and workflows developed internally. Answers, summaries and analyses, with depth depending on the capabilities built.
Sensia Breaks down consumer experiences and conversations, connecting motivations, usage contexts, perceptions and tensions across the market. A deeper understanding of why, brand, audience and category intelligence, opportunities and actionable recommendations.

Beyond what’s being said. Understand why, and decide what to do next.

Sensia goes beyond identifying and measuring what consumers talk about. It analyzes the motivations, contexts and tensions behind their experiences to inform brand, category and product decisions.

  • Traceable to source

    Every answer links back to the signals behind it.

  • Isolated by account

    Role-based access, data isolated per customer.

  • Hosted in the EU

    SOC 2 and ISO 27001-certified infrastructure.

  • Never used for training

    Nothing is used to train third-party models.

Security and data

See it live

See the engine run on your market.

Bring a claim, a launch or an audience to explore. We'll show you how Sensia scopes it and analyzes it, live.

Discuss your market Explore markets

20 minutes · on your own market · no preparation needed