How it works

How Sensia turns consumer signals into decisions.

Sensia captures what consumers say across reviews, social and retail, extracts every signal with models trained for your sector, and builds the analyses your teams need, on any segment.

See Sensia in action Explore markets

20 minutes, run live on your market.

  • 100B+ signals within reach
  • 6 signal types per review
  • 100+ countries and languages
One review, four signals sector model · skincare
★ ★ ★ ★ ★

“Absorbs fast, but stings on my sensitive skin. Cheaper than my old one, and better at night.”

A star rating keeps one number. Sensia keeps everything the review says.
Attribute absorbs fast
Doubt stings on sensitive skin
Comparison cheaper than a competitor
Usage moment better at night

Each signal classified: attribute, benefit, usage moment, emotion, comparison or doubt.

What Sensia is

One engine, from raw signals to answers.

Not a generic model, not a dashboard. Sector-trained AI and research agents that find, structure and answer, continuously.

Sensia Consumer intelligence engine
Finds new sources, always-on
Extracts every signal, by sector
Builds analyses on any segment
Generates decision-ready outputs
Compares brands, markets and territories
Answers in the app or your AI assistant

Finds, structures and analyses signals, then delivers answers in the Sensia app or your AI assistant.

The mechanism

From raw signal to answer, step by step.

  1. 1

    The sources

    Reviews, social, e-commerce, retail feedback and your own files, across 30+ platforms, 100+ countries and 100+ languages.

    Amazon reviewsTrustpilotTikTokRedditSephoraGoogle reviewsApp StoreYour files
  2. 2

    Your markets

    You choose the scope: a category, a set of brands, a topic, one or several countries. Run it once as a study, or keep it always-on.

    ALWAYS-ON — new sources added, every insight refreshed

    35,204signals analysed · climbing live

    • + 12 new reviews · Boots UK
    • + 4 TikTok mentions · FR
    • + 1 retailer Q&A · DE
    • + 7 new reviews · Sephora FR
    • + 2 forum threads · UK
    • + 9 TikTok mentions · ES
  3. 3

    Champions first, then teams

    Champions · Sensia app

    Define scopes, explore, analyse, generate outputs and govern the evidence base.

    Teams · when you're ready

    Ask the same governed intelligence from their own AI assistant, through MCP.

    In your AI assistants

From the insights team to the person answering a brief, everyone works from the same consumer evidence.

The analysis engine

Dozens of analyses, built for every question.

Sensia builds analyses on everything in scope, and new ones on demand for any segment you ask about. Answers arrive in minutes.

Understand the market

Trends, audiences, territories.

Evaluate options

Go, rework or drop.

Activate

Narratives and copy in consumers' words.

Monitor

What people said after a campaign.

23 analyses today, and new ones built on demand.

AUDIENCE PROFILER · segment → activation 4 segments
Zoom into one audience — who they are and how to reach them.
scanning audience signals…
structuring signals → profiles · targeting
Audience Profiler · 4 segments
WHO
Adults 35–60 · tradition & ritual lovers · family households
NEEDS
It must feel unmistakably like the season — warmth, not cleverness
KEY MESSAGE
Bring the season back — warm, familiar, real.
TARGETING SIGNALS
TikTok cozy content · seasonal rituals · #SeasonAd #Heritage
Meta heritage brands · seasonal shopping · home & family interests
Watch-out: too polished / not festive enough = rejected.
"Finally, one that actually feels like the season."

Senior expertise

When a decision needs more than signal.

Some decisions need a direct answer from a defined sample, or the judgment of someone who has run insight at scale.

Senior insight consultants

Many are former heads of insight at global consumer goods companies. They frame the question, read the evidence and challenge conclusions.

Panel validation

When a finding needs confirming, we run a targeted survey with a panel partner chosen for your market.

Managed Insight Projects

Both come with a focused project on a real decision, run with our team, within your scope and budget.

See plans

In your AI assistants

The same evidence, inside the AI tools your teams use.

Through MCP, ChatGPT, Claude, Copilot and Gemini query the same markets, scopes and permissions as the Sensia app. No AI program is needed to start.

  • Microsoft Copilot
  • Gemini
  • Claude
  • ChatGPT

Most teams begin with one decision or a few Champions.

Where Sensia fits

Where Sensia fits among the tools you use.

Sensia works alongside the tools you already have. Here's what each one is built for.

SensiaLive, traceable evidence Surveys and panelsGWI, YouGov, Kantar Social listeningBrandwatch, Talkwalker Your internal AICopilot or ChatGPT on your documents
What it capturesWhat consumers say unprompted about your category, you and your competitorsWhat people answer when askedVolume and tone of conversationsYour internal documents
FreshnessContinuousBy waveReal timeAs fresh as your files
Depth on the whyAudiences, drivers, barriers and territoriesDeep, on pre-set questionsMostly volume and sentimentDepends on your documents
Any segment on demandYes, in minutesOnly if built into the samplePartly, through filtersNo
Time to a first answerMinutes on an existing market, 48 hours for a new oneWeeksDays, after setupImmediate
Where answers landSensia app and your AI assistantReportDashboardYour AI assistant

The depth of research, the speed of AI, and a market that stays current.

  • Traceable to source

    Every answer links back to the signals behind it.

  • Isolated by account

    Role-based access, data isolated per customer.

  • Hosted in the EU

    SOC 2 and ISO 27001-certified infrastructure.

  • Never used for training

    Nothing is used to train third-party models.

Security and data

See it live

See the engine run on your market.

Bring a claim, a launch or an audience question. We'll show you how Sensia scopes it and answers it, live.

See Sensia in action Explore markets

20 minutes · on your own market · no preparation needed