Food and ingredients
What consumers appreciate, question, or compare across branded and private-label products.
- Taste
- Texture
- Aftertaste
- Preparation
- Nutrition benefits
- Private-label comparisons
“More protein, but too dry for breakfast.”
Food & Beverages
Understand what makes people choose your products.
Taste, ingredients, occasions, and perceived value: consumer evidence to position your brands, review your portfolio, refine a recipe, and brief your campaigns.
Across your brands, competitors, private labels, and priority markets.
One review, unpacked
Consumer review · illustrative example
“Finally, a less sweet1 cookie that still has crunch2. At snack time3, my kids didn't notice a difference4. Too bad the package is hard to open5 and half empty6.”
1
Perceived benefit
Less sweet
2
Texture
Crunch preserved
3
Occasion
Kids' snack time
4
Acceptance
Taste perceived as unchanged
5
Friction
Package opening
6
Perceived value
Package fill
6 signals in one review: benefits, contexts, and friction, structured for sector analysis.
What people discuss in your market
Taste and occasions, in consumers' own words.
Beverages and rituals
Everyday habits, shared moments, and personal enjoyment, from coffee to nonalcoholic drinks.
- Flavor
- Sweetness
- Mouthfeel
- Freshness
- Coffee rituals
- Nonalcoholic options
“Fizzy enough to replace soda, without the sugar.”
Formats and perceived value
The product's place in meals and breaks, and the format or price trade-offs people describe against alternatives.
- Portion size
- Packaging
- Price
- Pairings
- Convenience
- Alternatives
“Single servings are convenient, but you're mostly paying for the packaging.”
Decisions Sensia informs
Business questions. Clear recommendations.
Each decision draws on the relevant analyses across your brands, competitors, private labels, and markets.
Positioning and portfolio roles
Find a distinctive positioning
Does 'better for you' mean health, naturalness, or enjoyment?
Connect brand associations with perceptions of health, naturalness, and enjoyment, then examine how claims are received in each market.
Deliverable
Positioning territories to explore and market-specific claim recommendations
- Narrative Territory Finder
- Claim Test
Clarify each product line's role
Do your products offer distinct reasons to choose?
Compare perceived benefits and occasions with competitors and private labels to identify overlaps and potential gaps in the portfolio.
Deliverable
Portfolio role map, overlaps, and opportunities to explore
- Narrative Map
Reformulation and activation
Refine the recipe and its message
Which taste or texture reactions warrant further investigation?
Use reported experiences to focus R&D testing, then examine how the reformulation promise is received before taking it to market.
Deliverable
R&D investigation priorities and a market-specific message recommendation
- Ingredient Insight Lab
- Claim Test
Brief a consumption occasion
Which ritual could give the product a broader role?
Organize meals, pairings, and breaks into occasions to explore, with audience context and language to inform the activation brief.
Deliverable
Prioritized occasions and evidence for the activation brief
- Usage & Experience Deep Dive
Assess the campaign response
What did audiences take away from the launch?
Separate benefits repeated, usage questions, and unexpected interpretations in available comments to inform the next message.
Deliverable
Post-campaign findings and directions for the next creative brief
- Post-Campaign Comment Lens
Sector coverage
Markets already live, and yours in 48 hours.
Retail and e-commerce reviews, social networks, and forums, gathered by category and country, then kept up to date.
Typical sector sources
- Walmart
- Ocado
- Target
- Tesco
- Chocolate · United Kingdom Updated continuously · 3k signals Always on
- Cream cheese · USA Updated continuously · 15k signals Always on
- Confectionery · Europe Updated continuously · 13k signals Always on
List fed by the catalog, filtered to this sector's category.
Evidence in practice
From reformulation to growth occasions.
Global food company
Reformulation, market by market
The same reformulation promise receives a Go in France and a rework recommendation in the UK. Marketing, R&D, Sensory, and Consumer Insights work from the same evidence.
- 18,000+reviews
- 2markets
- 8analyses
Verdict and confidence by market
| UK | France | |
|---|---|---|
| The reformulation promise | REWORK · 90% | GO · 85% |
| Naturally balanced | REWORK · 84% | REWORK · 60% |
| An everyday treat | GO · 76% | Not tested |
Percentages indicate confidence in the analytical verdict, not the share of consumers in favor.
Global food company
New occasions for growth
Analysis of usage and rituals in mature categories surfaced underdeveloped occasions and concrete directions for activation.
- Breakfast
- Snack time
- Shared break
A recipe, a portfolio, or an occasion to explore?
- Will the taste hold after reformulation?
- What role should each product play?
- Which occasion could broaden consumption?
Define the products, markets, and decision behind your next brief. Our senior consultants scope the work with your business teams, in partnership with CMI/Insights.
Start with a focused project or build a shared evidence base for your decisions.