New business
Walk into the pitch already fluent.
Get up to speed on a prospect's category, find the tension nobody has named, and walk in with verbatims.
For agencies
Get up to speed on any category, find the tension competitors miss, and bring the words consumers actually use to strategy, creative and media.
A 20-minute live session on your next pitch.
What will make a Christmas 2026 ad land?
Trend Radar · 5 signals
Source · Christmas TV Advertising 2026 market · global
Across agency work
The same evidence base follows the client through the year. Each moment has its own output.
New business
Get up to speed on a prospect's category, find the tension nobody has named, and walk in with verbatims.
Strategy and platforms
Build the audience and the territory on evidence, and show where each insight comes from.
Creative
Give creative teams the language of the category, and pre-test hooks and claims against what people say.
Audiences and media
Turn audience profiles into targeting signals by platform, with the watch-outs that make a segment push back.
Social and influence
See which themes, formats and tones work in the category, before you brief creators.
Post-campaign
Read the comments behind the campaign, and what to brief differently next time.
Proof across agency briefs
Show clients what is shifting, why it matters and what to do next — with every recommendation traceable to the conversations behind it.
Track the narratives gaining traction, the language people repeat and the tensions a brand can credibly act on.
Read how trust, authority and criticism move across audiences, moments and channels.
Connect reviews, service feedback and public conversations to show where the experience wins, breaks and needs action.
“Sensia makes our pitches more convincing and our strategic decisions more confident.”Jayna K.Global Chief Client Solution Officer, Omnicom
Built for agencies
Built when the catalogue doesn't cover it, ready before the pitch.
Narratives, audience profiles and decks, in your client's category.
Every insight links back to the consumer signals behind it.
What made 2025 Christmas ads connect, and the creative openings for 2026. Always on, global.
See it live
Tell us the category and the brief. In 20 minutes, we'll show you what consumers are saying and where the open territory is.
Want to see a category first? Markets are live, from beauty to Christmas ads.