Gut health gets functional soda into the basket. Then the soda it claims to replace becomes the yardstick, and that is where it wins or loses. What more than 50,000 North American reviews reveal about functional sodas, zero-sugar sodas and premium sparkling waters.
Coffee syrups, squeeze enhancers, powder packets and electrolyte sticks let American consumers rework a drink they already like. More than 4…
Less sugar, zero, natural: drink syrups and squashes now make the same promises as soft drinks. But a concentrate is no longer only compared…
Beauty supplements promise firmer, brighter, better-hydrated skin. That promise sparks the purchase, and it is still what earns the repeat o…
Hair, lashes, brows, nails: what consumer reviews say about the wait, the first signs and the care products that support regrowth.
Men’s deodorants compete on hours: 48, 72, sometimes more. Yet the reviews bring the promise back to an ordinary day. Sensia’s European spac…
For people with sensitive skin, a product is first judged by what it does not do: it does not sting, it does not tighten, it does not leave …
During chemotherapy or radiotherapy, skin feels raw, the sense of smell changes and showering becomes an ordeal. What consumer reviews say a…
Every face SPF on the shelf leads with protection. Yet when British consumers explain why they chose theirs, protection comes sixth. What mo…
INTRODUCING THE 8TH GENERATION OF THE SENSIA ENGINE Understanding what matters across hundreds of thousands of consumer reviews, identifying…
