brand strategy
Four things to demand from AI-powered consumer insights
THE 8TH GENERATION OF THE SENSIA ENGINE · FOR BRAND, MARKETING, INNOVATION AND INSIGHTS TEAMS Why do some consumers stop choosing us? What m…
Research
Consumer-insights
Study
When skin hurts: finding comfort in everyday care
During and after cancer treatment, skin can become painful, unpredictable, hard to touch and sometimes hard to care for. Skincare reviews re…
Article
Create & Brief — From Insight to Imagination
When intelligence meets creativity. Once you know what matters, the question becomes: how do you tell the story? Create & Brief turns un…
ArtificialIntelligence
The Sensory Revolution: Do Unique Textures and Experiences Drive Repeat Purchases?
The beauty industry is increasingly driven by consumer demand for innovative, sensory-rich experiences. From gel-to-milk transformations to …