Study
What consumers really mean when they say a face serum “works”
The UK and France hold face serums to the same standard, but they look for a different first proof. What consumer reviews reveal about textu…
Research
Article
When AI Imagines a Fragrance: The Story of SugarBloom
What if an AI could dream up a perfume? Not just analyze trends, but imagine a fragrance—from the notes, to the name, to the story that brin…
Study
The Rise of Functional Beauty: Do Consumers Trust Skincare with Food-Based Ingredients?
Skincare is undergoing a radical transformation. Inspired by the wellness and nutrition industry, beauty brands are increasingly incorporati…
ArtificialIntelligence
Understanding the Strengths and Weaknesses of Packaging Through Consumer Reviews
In the beauty and personal care industry, packaging is essential for both user experience and brand image. Well-designed packaging not only …