Study
Flavoured sparkling water: the problem isn't sugar, it's flavour
In the UK, "no sugar" stopped being a differentiator some time ago. What shoppers complain about now is the opposite of excess: flavour that…
Research
Fizzy-drinks
Study
Does sparkling water need a function? What North American reviews reveal about functional soda
Gut health gets functional soda into the basket. Then the soda it claims to replace becomes the yardstick, and that is where it wins or lose…