Article
Dashboards Are Dead. Here’s What Comes Next
The Problem with Traditional Consumer Analysis Tools Today’s brands and agencies are flooded with consumer data, but most existing tools fai…
Research
Exploring the Power of AI in Product Intelligence
Studies, reports and thinking on consumer signal — the market research behind our Intelligence Spaces.
Article
Unlocking Korean Consumer Insights: Sensia Expands to SSG.COM
The Korean market has long been recognized as a hub for innovation, particularly in industries such as beauty, skincare, and consumer goods.…
Article
Unveiling Olfactory Trends for 2025
Based on over 32,000 reviews and comments analyzed concerning 39 new perfumes launched in 2024, Sensia's study decodes the impact of new olf…
Study
Understanding Olfactory Trends for 2025
This study represents a major breakthrough in analyzing olfactory preferences: for the first time, consumer reviews from e-commerce platform…
Article
Nutri-Score: How Health, Taste, and Sustainability Drive Consumer Choices.
The Nutri-Score is a simplified nutrition label designed to help consumers make healthier choices at a glance. Using a five-color scale from…
Study
Understanding Consumer Perception of Nutri-Score through Online Reviews
The Nutri-Score is a front-of-pack nutrition label designed to help consumers quickly and easily understand the nutritional quality of food …
Study
How Does a "Clean Eating" Promise Shape Consumer Loyalty? Insights from Hu Kitchen’s Approach
In today’s health-conscious world, the concept of "clean eating" has evolved beyond a trend—it has become a defining standard for many brand…
Study
Understanding Consumer Perception of Innovative Ingredients like Sweet Proteins in Food Products
In the ever-evolving food industry, particularly with the rise of health-conscious consumers, understanding how innovative ingredients are p…
GenerativeAI
How to Understand How Your Product Is Consumed and Who Your Consumers Are?
In the competitive world of beverages, understanding how your product is consumed and identifying your target audience are key to creating s…
ArtificialIntelligence
How to Drive Product Innovation Using Consumer Insights?
In the competitive beverage industry, understanding consumer perceptions and preferences is essential for driving product innovation. Brands…
GenerativeAI
What are the Preferred Flavor Variants for my Product?
In the beverage industry, especially for Ready-to-Drink (RTD) products, understanding consumer perceptions of flavor is crucial. Flavor pref…
GenerativeAI
Understanding the Strengths and Weaknesses of My Product by Combining Multinational Consumer Insights
When analyzing the performance of a product across different markets, it is essential to understand how it is perceived in various regions.