Study
Men’s deodorant: hours promise, scent reassures, daily use decides
Men’s deodorants compete on hours: 48, 72, sometimes more. Yet the reviews bring the promise back to an ordinary day. Sensia’s European spac…
Research
Exploring the Power of AI in Product Intelligence
Studies, reports and thinking on consumer signal — the market research behind our Intelligence Spaces.
Study
Sensitive skin: three gestures, three moments of truth
For people with sensitive skin, a product is first judged by what it does not do: it does not sting, it does not tighten, it does not leave …
Study
Pleasure is not a luxury
During chemotherapy or radiotherapy, skin feels raw, the sense of smell changes and showering becomes an ordeal. What consumer reviews say a…
Study
Face SPF: the number one promise, only the sixth reason to choose
Every face SPF on the shelf leads with protection. Yet when British consumers explain why they chose theirs, protection comes sixth. What mo…
GenerativeAI
The AI advantage that compute can’t buy
INTRODUCING THE 8TH GENERATION OF THE SENSIA ENGINE Understanding what matters across hundreds of thousands of consumer reviews, identifying…
Study
The cat as a demanding judge: what owners' reviews reveal beyond the empty bowl
Feeding a cat means sitting an exam at every meal. Across 54,000 European reviews of cat food, three tensions keep coming back that barely e…
Study
The proof is in the bowl: how dog owners really judge the food they buy
Britain's dog population has jumped since 2021, and "natural" dog food brands are changing hands across Europe. Yet in owners' own reviews, …
AI strategy
Enterprise AI programmes: more data, stronger models or better evidence selection?
THE 8TH GENERATION OF THE SENSIA ENGINE · FOR AI, DATA AND TRANSFORMATION LEADERS When organisations deploy AI to analyse text, three invest…
brand strategy
Four things to demand from AI-powered consumer insights
THE 8TH GENERATION OF THE SENSIA ENGINE · FOR BRAND, MARKETING, INNOVATION AND INSIGHTS TEAMS Why do some consumers stop choosing us? What m…
Study
Flavoured sparkling water: the problem isn't sugar, it's flavour
In the UK, "no sugar" stopped being a differentiator some time ago. What shoppers complain about now is the opposite of excess: flavour that…
Study
Does sparkling water need a function? What North American reviews reveal about functional soda
Gut health gets functional soda into the basket. Then the soda it claims to replace becomes the yardstick, and that is where it wins or lose…
Study
Recognizing yourself in the mirror: what high-tolerance makeup changes during treatment
Complexion, brows, eyes: when treatment has changed the way you look, makeup takes on a new value. What more than 17,000 reviews of high-tol…