Study
Beauty supplements: skin is judged last
A beauty supplement promises firmer, brighter, better-hydrated skin. That promise is why people buy it. It is not why they keep taking it. B…
Research
Beauty
Study
After treatment, waiting for regrowth
Hair, lashes, brows, nails: what consumer reviews say about the wait, the first signs and the care products that support regrowth.
Study
Men’s deodorant: hours promise, scent reassures, daily use decides
Men’s deodorants compete on hours: 48, 72, sometimes more. Yet the reviews bring the promise back to an ordinary day. Sensia’s European spac…
Study
Sensitive skin: three gestures, three moments of truth
For people with sensitive skin, a product is first judged by what it does not do: it does not sting, it does not tighten, it does not leave …
Study
Pleasure is not a luxury
During chemotherapy or radiotherapy, skin feels raw, the sense of smell changes and showering becomes an ordeal. What consumer reviews say a…
Study
Face SPF: the number one promise, only the sixth reason to choose
Every face SPF on the shelf leads with protection. Yet when British consumers explain why they chose theirs, protection comes sixth. What mo…
Study
Recognizing yourself in the mirror: what high-tolerance makeup changes during treatment
Complexion, brows, eyes: when treatment has changed the way you look, makeup takes on a new value. What more than 17,000 reviews of high-tol…
Study
When skin hurts: finding comfort in everyday care
During and after cancer treatment, skin can become painful, unpredictable, hard to touch and sometimes hard to care for. Skincare reviews re…
Study
What consumers really mean when they say a face serum “works”
The UK and France hold face serums to the same standard, but they look for a different first proof. What consumer reviews reveal about textu…
Study
When taking care of yourself means something different
Relief, recognition, small moments of normality: what more than 100,000 consumer reviews reveal about care routines during and after cancer …
Article
When AI Imagines a Fragrance: The Story of SugarBloom
What if an AI could dream up a perfume? Not just analyze trends, but imagine a fragrance—from the notes, to the name, to the story that brin…
ArtificialIntelligence
The Sensory Revolution: Do Unique Textures and Experiences Drive Repeat Purchases?
The beauty industry is increasingly driven by consumer demand for innovative, sensory-rich experiences. From gel-to-milk transformations to …