Research
Studies, reports and thinking on consumer signal — the market research behind our Intelligence Spaces.
Did you know that customer reviews have a significant impact on purchasing decisions? In today's digital age, consumers rely on the opinions…
The volume of consumer reviews is skyrocketing across all online platforms. From e-commerce platforms to dedicated review sites, customers a…
The importance of Product Description Page Optimization Product description Page (PDP) optimization is critical for several reasons. Firstly…
The Mindset Shift: From Non-committal to Proactive Analysis To tap into the hidden revenue potential of consumer, businesses need to adopt a…
The Current Situation: A Complex Data Quagmire In the current landscape, companies grapple with a significant challenge - extracting consume…
AI and Product Marketing Development The development of a new product is no longer a matter of guesswork or solely relying on traditional ma…
Unleashing the Potential of Video Surveys Video surveys bridge the gap between traditional written questionnaires and in-person interviews. …
The Challenge of verbatims transcripts Yet, the abundance of data in verbatim transcripts comes with a challenge: analyzing a large volume o…
The power of E-Commerce Product reviews Amazon, a global e-commerce giant, boasts an extensive catalog that's readily accessible to manufact…
