brand strategy
Four things to demand from AI-powered consumer insights
THE 8TH GENERATION OF THE SENSIA ENGINE · FOR BRAND, MARKETING, INNOVATION AND INSIGHTS TEAMS Why do some consumers stop choosing us? What m…
Research
Exploring the Power of AI in Product Intelligence
Studies, reports and thinking on consumer signal — the market research behind our Intelligence Spaces.
Study
Flavoured sparkling water: the problem isn't sugar, it's flavour
In the UK, "no sugar" stopped being a differentiator some time ago. What shoppers complain about now is the opposite of excess: flavour that…
Study
Does sparkling water need a function? What North American reviews reveal about functional soda
Gut health gets functional soda into the basket. Then the soda it claims to replace becomes the yardstick, and that is where it wins or lose…
Study
Recognizing yourself in the mirror: what high-tolerance makeup changes during treatment
Complexion, brows, eyes: when treatment has changed the way you look, makeup takes on a new value. What more than 17,000 reviews of high-tol…
Study
When skin hurts: finding comfort in everyday care
During and after cancer treatment, skin can become painful, unpredictable, hard to touch and sometimes hard to care for. Skincare reviews re…
Study
What consumers really mean when they say a face serum “works”
The UK and France hold face serums to the same standard, but they look for a different first proof. What consumer reviews reveal about textu…
Study
When taking care of yourself means something different
Relief, recognition, small moments of normality: what more than 100,000 consumer reviews reveal about care routines during and after cancer …
Article
From Signals to Stories — Introducing Cards
Sensia turns what people say — reviews, comments, and signals — into structured intelligence that anyone can use. Now, that clarity comes in…
Article
Analyst Lab — Depth, Without the Noise
When understanding demands depth. Some questions need more than a snapshot — they need patience, precision, and every angle.
Article
Monitor & Anticipate — The Quiet Pulse of What’s Next
Stay ahead — quietly. Some shifts are sudden. Others build beneath the surface.
Article
Prove & Optimize — Learning at the Speed of Culture
Measure what matters — and learn fast. Performance isn’t just about numbers. It’s how people felt, interpreted, and reacted to what you said…
Article
Create & Brief — From Insight to Imagination
When intelligence meets creativity. Once you know what matters, the question becomes: how do you tell the story? Create & Brief turns un…