Research
Studies, reports and thinking on consumer signal — the market research behind our Intelligence Spaces.
Skincare is undergoing a radical transformation. Inspired by the wellness and nutrition industry, beauty brands are increasingly incorporati…
How Functional Benefits and Naturalness Shape Beverage Preferences The Market Challenge The beverage industry is experiencing a significant …
In the Beverage & Grocery industry, social media virality can propel a product to massive success. With its advanced consumer insight ca…
In the beauty and personal care industry, packaging is essential for both user experience and brand image. Well-designed packaging not only …
Why brands need more than dashboards Marketers and product teams are drowning in data. Social listening tools flood them with mentions, enga…
The Problem with Traditional Consumer Analysis Tools Today’s brands and agencies are flooded with consumer data, but most existing tools fai…
The Korean market has long been recognized as a hub for innovation, particularly in industries such as beauty, skincare, and consumer goods.…
Based on over 32,000 reviews and comments analyzed concerning 39 new perfumes launched in 2024, Sensia's study decodes the impact of new olf…
This study represents a major breakthrough in analyzing olfactory preferences: for the first time, consumer reviews from e-commerce platform…
The Nutri-Score is a simplified nutrition label designed to help consumers make healthier choices at a glance. Using a five-color scale from…
The Nutri-Score is a front-of-pack nutrition label designed to help consumers quickly and easily understand the nutritional quality of food …
In today’s health-conscious world, the concept of "clean eating" has evolved beyond a trend—it has become a defining standard for many brand…
